Social Media Executive/ Senior Social Media Executive

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

Singapore Airlines is seeking a Social Media Executive or Senior Social Media Executive to support its social media strategy and strengthen the brand across digital platforms. Responsibilities are likely to include content planning, copywriting, community management, campaign execution, social listening, performance reporting and coordination with internal teams or agencies. Candidates should have relevant experience in social media, digital marketing, communications or a related discipline, with strong writing, editing and project-management skills. The role requires creativity, sound judgment, attention to detail and an understanding of social media trends, analytics and brand tone. Experience in a corporate, travel, aviation or premium consumer brand environment would be advantageous.

About the employer

Singapore Airlines is the flag carrier of Singapore and one of the world’s best-known international airlines. Headquartered at Changi Airport, it operates an extensive passenger network across Asia, Europe, Australia, the Middle East, Africa and North America, supported by subsidiaries and strategic partnerships. The airline is recognised for its premium service, modern aircraft, hospitality and strong global brand. Its business includes passenger and cargo transportation, engineering services, training and related aviation activities. Singapore Airlines places considerable emphasis on service quality, operational excellence, innovation and employee development. Employees work in a multicultural, international environment and may collaborate with teams across marketing, customer experience, operations, technology and corporate functions. Roles in its digital and communications teams contribute to maintaining the airline’s public image and engaging customers across multiple markets and platforms.

Working in Singapore

Singapore is a compact island city-state with strong opportunities in aviation, technology, finance, logistics, hospitality, healthcare and communications. English is widely used at work, while Mandarin, Malay and Tamil are also official languages. The culture is multicultural, efficient and generally respectful, with excellent public transport, reliable services and high personal safety. Lifestyle options range from hawker centres and shopping districts to museums, parks, beaches and a lively international dining scene. Housing and daily expenses can be high, especially in central areas, although public transport is affordable. Foreign professionals normally need an employer-sponsored work pass, such as an Employment Pass or S Pass; eligibility depends on salary, qualifications and experience, and rules may change. New arrivals should arrange employment, pass approval, accommodation and health insurance before moving. Singapore’s tropical climate is hot and humid year-round, with frequent rainfall.