VP, Marketing, Group Retail Marketing

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role leads group-level marketing for UOB’s retail banking business in Singapore. Candidates are expected to bring substantial experience in brand strategy, consumer marketing, integrated campaigns, digital and data-led marketing, preferably within banking, financial services, or a similarly regulated industry. A degree in marketing, business, communications, or a related discipline is typically required, together with strong leadership, stakeholder management, budgeting, and commercial planning skills. The successful candidate will shape customer propositions, strengthen the retail brand, improve acquisition and engagement, and coordinate marketing initiatives across markets and business teams. Clear communication, strategic thinking, creativity, and the ability to deliver measurable business results are essential.

About the employer

United Overseas Bank (UOB) is a major Singapore-headquartered bank with operations across Southeast Asia and selected markets in Asia-Pacific. Established in 1935, it provides personal and commercial banking, wealth management, investment banking, transaction banking, and financial services to individuals, businesses, and institutions. UOB has a strong regional identity and serves customers through branches, digital channels, relationship managers, and specialist teams. Its retail business covers products such as deposits, cards, loans, insurance, investments, and digital banking services. The bank has continued investing in technology, customer experience, data capabilities, and regional integration, including the expansion of its consumer banking franchise. Employees typically work in a structured, regulated environment where risk management, collaboration, customer focus, and sustainable growth are important. Compensation and benefits vary by seniority, experience, and annual performance.

Working in Singapore

Singapore is a compact, highly connected island city-state and a leading regional hub for banking, technology, trade, marketing, and professional services. Job opportunities are strongest in finance, fintech, compliance, consulting, logistics, healthcare, and digital commerce, although competition is high. The culture is multicultural, efficient, and generally English-speaking, with Chinese, Malay, Indian, and international influences. Lifestyle options range from excellent public transport, modern housing, hawker centres, shopping, and nightlife to beaches, parks, and easy travel around Southeast Asia. Employment Pass eligibility depends on salary, qualifications, experience, and the employer’s application; senior banking roles commonly require employer-sponsored approval. Singapore is safe and convenient but relatively expensive, especially for housing and international schooling. New arrivals should budget carefully, arrange accommodation near an MRT line, and confirm tax, healthcare, work-pass, and relocation support before moving.