VP, Social Media Lead, Group Strategic Communications and Brand

Role summary

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The role leads UOB Group’s social media strategy across markets, strengthening brand visibility, reputation and stakeholder engagement. Candidates should have substantial experience in social media, corporate communications, digital marketing, content strategy or brand management, preferably within a large regional or financial-services organisation. Strong knowledge of social platforms, audience insights, campaign measurement, crisis communications and emerging digital trends is expected. The successful candidate will be a confident strategic thinker and compelling writer who can manage agencies, senior stakeholders and cross-functional teams. They should also be commercially aware, data-informed, culturally sensitive and capable of turning business priorities into engaging, consistent content across multiple channels.

About the employer

UOB, or United Overseas Bank, is a major Singapore-headquartered bank serving consumers, businesses and institutions across Asia. Founded in 1935, it has developed a strong presence in Singapore, Malaysia, Indonesia, Thailand, Vietnam and other key regional markets, supported by international offices. The bank provides personal and commercial banking, transaction banking, wealth management, investment banking, treasury and digital financial services. UOB is known for its regional connectivity, relationship-led approach and growing investment in technology and digital banking. Its Group Strategic Communications and Brand function supports corporate reputation, brand positioning, internal and external communications, media relations and digital engagement. As a large listed financial institution, UOB offers opportunities to work on high-profile regional campaigns and communicate with diverse stakeholders across multiple countries.