The role leads UOB Group’s social media strategy across markets, strengthening brand visibility, reputation and stakeholder engagement. Candidates should have substantial experience in social media, corporate communications, digital marketing, content strategy or brand management, preferably within a large regional or financial-services organisation. Strong knowledge of social platforms, audience insights, campaign measurement, crisis communications and emerging digital trends is expected. The successful candidate will be a confident strategic thinker and compelling writer who can manage agencies, senior stakeholders and cross-functional teams. They should also be commercially aware, data-informed, culturally sensitive and capable of turning business priorities into engaging, consistent content across multiple channels.
UOB, or United Overseas Bank, is a major Singapore-headquartered bank serving consumers, businesses and institutions across Asia. Founded in 1935, it has developed a strong presence in Singapore, Malaysia, Indonesia, Thailand, Vietnam and other key regional markets, supported by international offices. The bank provides personal and commercial banking, transaction banking, wealth management, investment banking, treasury and digital financial services. UOB is known for its regional connectivity, relationship-led approach and growing investment in technology and digital banking. Its Group Strategic Communications and Brand function supports corporate reputation, brand positioning, internal and external communications, media relations and digital engagement. As a large listed financial institution, UOB offers opportunities to work on high-profile regional campaigns and communicate with diverse stakeholders across multiple countries.
Singapore is a compact, highly connected island city and a major regional hub for banking, technology, professional services, communications and multinational companies. English is widely used at work, while Mandarin, Malay and Tamil are also official languages. The culture is multicultural, efficient and generally respectful, with a strong emphasis on punctuality and performance. Residents enjoy excellent public transport, diverse food, shopping, parks and a safe urban lifestyle, although housing and daily expenses can be high. Foreign professionals usually need an employer-sponsored Employment Pass, subject to salary, qualifications and government approval; dependants may qualify for related passes. New arrivals should arrange accommodation, healthcare coverage, banking and tax registration. Central areas offer convenience, while neighbourhoods farther from the business district may provide better value and a more local atmosphere.
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