The First Vice President, Customer Growth Strategy role is expected to develop and execute strategies that increase customer acquisition, engagement, retention and overall value across UOB’s businesses. Requirements typically include a degree in business, marketing, finance or a related discipline, with substantial experience in customer strategy, growth marketing, digital banking, consulting or product management. The candidate should demonstrate strong commercial judgment, analytical ability and experience translating customer insights into measurable initiatives. Expectations include leading cross-functional teams, managing senior stakeholders, using data to identify growth opportunities, monitoring performance metrics and presenting clear recommendations to management. Experience in banking, regional markets, customer segmentation, lifecycle management and digital channels would be advantageous.
United Overseas Bank Limited (UOB) is a major Singapore-based bank with operations across Southeast Asia, including Malaysia, Thailand, Indonesia and Vietnam, as well as selected markets in China, Hong Kong, Japan, Australia, the United Kingdom and the United States. Founded in 1935, UOB provides personal, commercial and corporate banking, wealth management, investment banking and treasury services. The bank serves individuals, businesses, institutions and high-net-worth clients through branches, relationship managers and digital platforms. UOB has a strong regional identity and focuses on supporting trade, investment and business expansion across ASEAN. Its workforce includes specialists in technology, risk, operations, customer experience, finance, sales and product development. The bank’s employment environment generally emphasizes collaboration, responsible banking, customer-centric innovation and professional development.
Singapore offers strong opportunities in banking, fintech, technology, consulting, logistics, healthcare and regional headquarters functions. Its financial district hosts many international and local institutions, making it attractive for experienced professionals in strategy, risk, digital banking and customer growth. The culture is multicultural, efficient and generally business-oriented, with English widely used at work. Lifestyle options range from modern shopping and dining to parks, beaches, museums and neighborhoods with distinct Chinese, Malay and Indian heritage. Public transport is clean, extensive and reliable, although housing and daily expenses can be high. Foreign professionals usually need an employer-sponsored Employment Pass, subject to salary, qualifications and government assessment; employers normally manage the application. Relocating candidates should budget for rent, healthcare, insurance, schooling where relevant and an initial deposit for accommodation. Singapore is compact, safe and well connected to the rest of Asia.
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