First Vice President, Customer Growth Strategy

Role summary

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The First Vice President, Customer Growth Strategy role is expected to develop and execute strategies that increase customer acquisition, engagement, retention and overall value across UOB’s businesses. Requirements typically include a degree in business, marketing, finance or a related discipline, with substantial experience in customer strategy, growth marketing, digital banking, consulting or product management. The candidate should demonstrate strong commercial judgment, analytical ability and experience translating customer insights into measurable initiatives. Expectations include leading cross-functional teams, managing senior stakeholders, using data to identify growth opportunities, monitoring performance metrics and presenting clear recommendations to management. Experience in banking, regional markets, customer segmentation, lifecycle management and digital channels would be advantageous.

About the employer

United Overseas Bank Limited (UOB) is a major Singapore-based bank with operations across Southeast Asia, including Malaysia, Thailand, Indonesia and Vietnam, as well as selected markets in China, Hong Kong, Japan, Australia, the United Kingdom and the United States. Founded in 1935, UOB provides personal, commercial and corporate banking, wealth management, investment banking and treasury services. The bank serves individuals, businesses, institutions and high-net-worth clients through branches, relationship managers and digital platforms. UOB has a strong regional identity and focuses on supporting trade, investment and business expansion across ASEAN. Its workforce includes specialists in technology, risk, operations, customer experience, finance, sales and product development. The bank’s employment environment generally emphasizes collaboration, responsible banking, customer-centric innovation and professional development.