This role leads digital growth initiatives, artificial intelligence applications and marketing technology at OCBC in Singapore. Requirements typically include a degree in marketing, business, technology, data science or a related discipline, with substantial experience in digital marketing, growth strategy, martech, customer analytics or AI-enabled solutions. The successful candidate should understand customer journeys, experimentation, campaign optimisation, marketing platforms and data-driven decision-making. Expectations include developing growth strategies, identifying opportunities to use AI, managing cross-functional stakeholders, improving customer acquisition and engagement, and delivering measurable commercial results. Strong communication, strategic thinking, project leadership and the ability to translate technology into practical business outcomes are important.
OCBC Bank is one of Southeast Asia's largest financial institutions and Singapore's longest-established bank. Headquartered in Singapore, it provides consumer, business and corporate banking, wealth management, insurance and investment services across Singapore, Malaysia, Indonesia, Greater China and other international markets. The bank is known for its strong retail and commercial banking franchise, broad regional network and ongoing investment in digital banking and financial technology. OCBC serves individuals, small and medium-sized enterprises, large corporations and institutional clients. Its digital transformation agenda includes mobile banking, data analytics, artificial intelligence, automation and personalised customer experiences. Employees generally work in a regulated, collaborative environment where innovation, risk awareness and customer trust are important. Benefits and compensation may vary according to grade, experience, performance and the bank's policies.
Singapore is a compact, highly connected island city with strong opportunities in banking, fintech, technology, data, marketing, healthcare, logistics and professional services. English is widely used at work, and the multicultural environment includes Chinese, Malay, Indian and expatriate communities. Public transport is reliable, housing is convenient but expensive, and the city offers excellent food, shopping, parks and international amenities. Foreign professionals normally need an employer-sponsored work pass, such as an Employment Pass or S Pass; eligibility depends on salary, qualifications, experience and prevailing government criteria. Relocating employees should arrange a valid pass before starting work, secure accommodation and budget for rent, deposits, transport and healthcare. Singapore's climate is hot and humid year-round, with frequent rain. Job seekers should check the latest Ministry of Manpower requirements and confirm relocation benefits directly with OCBC.
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