Head Marketing Strat & Martech

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Head of Marketing Strategy & Martech at UOB Bank is responsible for leading the development and execution of marketing strategies and leveraging marketing technology to drive business growth. The candidate should have extensive experience in marketing strategy, digital marketing, and martech tools. They are expected to collaborate with cross-functional teams to enhance customer engagement and optimize marketing campaigns. Strong leadership skills, analytical abilities, and a track record of successful marketing initiatives are essential.

About the employer

United Overseas Bank (UOB) is a leading bank in Asia, headquartered in Singapore. Established in 1935, UOB offers a wide range of financial services including personal and corporate banking, investment banking, and wealth management. With a strong presence in Southeast Asia, UOB is known for its commitment to customer service, innovation, and sustainability. The bank has a robust network of branches and ATMs across the region, providing convenient banking solutions to its customers.