Please Note
- An estimate based on public data for similar roles. Not provided by the employer.
Assistant Manager/Senior Executive, Corporate and Marketing Communication (Xiaohongshu)
Role summary
Written by MyIslandJob from the job title and employer. See the employer's page for the full description.
The role supports Shangri-La’s corporate and marketing communications in Hong Kong, with a particular focus on Xiaohongshu (Little Red Book). Requirements typically include a degree in communications, marketing, journalism, public relations or a related discipline, plus several years of experience in corporate communications, digital marketing, social media or luxury hospitality. Fluency in written and spoken English and Chinese is likely essential, with strong knowledge of mainland Chinese social platforms. The successful candidate is expected to develop content strategies, manage social channels, coordinate campaigns, monitor performance, prepare communications materials and work effectively with internal teams, agencies and media contacts. Creativity, excellent writing, cultural awareness, organization and the ability to manage deadlines are important.
Can I work in Hong Kong?
Never pay anyone for a visa or a job offer. A real employer pays the permit costs and never asks you for money.
How it works
How it works: Hotel line jobs only via the Labour Department's import scheme: 4-week local test, median wage, 2 local staff per import; managers get a General Employment Policy visa.
Watch for: Since 16 June 2026 kitchen and table-service jobs need a 6-week local test and 3 local staff per import; the hotel applies, you cannot apply yourself.
Official source: Labour Department: Enhanced Supplementary Labour Scheme. Checked November 2026.
What the job usually comes with in Hong Kong
Usual for Hong Kong, varies by employer. Checked November 2026.
| Housing | Not for local hires; imported line staff are housed by the hotel, at most 20% of pay deducted (scheme rule) |
|---|---|
| Meals | Staff canteen or duty meals common; free for imported workers when provided (scheme rule) |
| Flights | None for local hires; imported workers get free flights both ways (scheme rule); managers negotiate |
| Service charge | Varies by hotel; ask how the service charge is shared before you accept |
| Contract | Imported workers: 24 months at most, then 7+ days home leave and a new approval (scheme rule) |
| Leave | 7 days a year, rising to 14 after 9 years, plus 15 statutory holidays (by law) |
| Income tax | 0% up to HKD 145,000 a year (about USD 18,600), then 2% to 17%; pension (MPF) 5%, max HKD 1,500 a month |
Senior staff often get more than line staff, for example a single room or a yearly home flight. Ask the employer what the job includes before you accept.
Guidance, not legal advice. Rules change; your employer confirms the details for your case.
About Shangri-La International Hotel Management Limited
Shangri-La International Hotel Management Limited is the management company behind Shangri-La Hotels and Resorts, a luxury hospitality group founded in Hong Kong. The group operates hotels, resorts and related properties across Asia, the Middle East, Europe, North America and other international destinations. Shangri-La is known for Asian-inspired hospitality, attentive service, premium accommodation, restaurants, wellness facilities and strong destination experiences. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands. The company employs a multicultural workforce across hotel operations, corporate functions and commercial teams. Its Hong Kong presence is closely associated with luxury hotels, regional business activity and brand communications. Corporate and marketing communication roles typically work across markets, supporting brand reputation, media relations, digital storytelling and customer engagement.