Please Note
- An estimate based on public data for similar roles. Not provided by the employer.
Associate Director, Segment Marketing
Role summary
Written by MyIslandJob from the job title and employer. See the employer's page for the full description.
The Associate Director, Segment Marketing develops and executes marketing strategies for priority customer segments, translating business objectives into propositions, campaigns and client engagement plans. Requirements typically include a degree in marketing, business or a related field, significant experience in banking or financial-services marketing, strong knowledge of customer segmentation and digital channels, and excellent communication and stakeholder-management skills. The candidate is expected to use data and market insight to improve acquisition, engagement and retention, manage agencies and budgets, and collaborate effectively with product, sales, analytics and compliance teams. Experience working in a regional or multinational environment, along with strong project-management and presentation abilities, is highly valued.
Can I work in Hong Kong?
Never pay anyone for a visa or a job offer. A real employer pays the permit costs and never asks you for money.
How it works
How it works: Employment visa (General Employment Policy): a degree and a job offer at market pay for a job locals cannot readily fill; no quota, no sector limit; about 4 weeks.
Before you apply: Dealing, advising and senior roles usually need a regulator's licence or approval, which checks your honesty, skills and finances. Ask if your job does.
Watch for: Nationals of Afghanistan, Cuba and North Korea are excluded; residents of mainland China use a separate scheme.
Official source: Immigration Department: General Employment Policy. Checked November 2026.
What the job usually comes with in Hong Kong
Usual for Banking jobs in Hong Kong, varies by employer. Checked November 2026.
| Housing | Rent allowance usual in banking and multinationals (HKD 18,000 to 30,000 a month early career); less in tech |
|---|---|
| Relocation | Varies; the employer usually helps with the visa; a relocation allowance mostly in senior packages |
| Flights | Varies; a joining flight is not standard, more common in senior packages |
| Contract | Often open-ended, probation 1 to 3 months; by law notice is 7 days or more after month 1 (1 month if silent) |
| Leave | 7 days a year, rising to 14 after 9 years, plus 15 statutory holidays (by law) |
| Income tax | 0% up to HKD 145,000 a year (about USD 18,600), then 2% to 17%; pension (MPF) 5%, max HKD 1,500 a month |
| Health cover | Private insurance usual for professionals, not required; with an ID card public A&E is HKD 400, without 2,100 |
Senior staff often get more than line staff, for example a single room or a yearly home flight. Ask the employer what the job includes before you accept.
Guidance, not legal advice. Rules change; your employer confirms the details for your case.
About Standard Chartered
Standard Chartered is an international banking group headquartered in London, with a strong presence across Asia, Africa and the Middle East. The bank provides personal, private, business, commercial and corporate banking, as well as wealth-management and financial-markets services. Hong Kong is one of its key markets and regional business centres. Standard Chartered is known for its cross-border capabilities, serving clients connected to emerging markets and global trade. The organisation continues to invest in digital banking, customer experience, data, sustainability and inclusive finance. Its workforce is multinational, and many roles involve collaboration across countries and business lines. The company generally looks for employees who combine commercial awareness with sound risk judgement, regulatory discipline and a customer-focused approach.