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Please Note

  • An estimate based on public data for similar roles. Not provided by the employer.

Director of Sales & Marketing

Australia Accor Estimated salary: AUD $120,000–$160,000 per year, plus superannuation and possible bonus
Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Director of Sales & Marketing leads the hotel’s commercial strategy, including sales, marketing, public relations, partnerships, business development and revenue growth. The role typically requires strong hospitality sales experience, proven leadership ability, knowledge of the Perth market, excellent communication skills and an understanding of digital marketing, distribution channels and hotel revenue performance. The successful candidate is expected to create and deliver annual sales and marketing plans, build relationships with corporate and leisure clients, support brand standards, manage budgets, monitor market trends and achieve occupancy, revenue and profitability targets. Experience with hotel systems, account management and team coaching is highly desirable. A strategic, commercially minded and hands-on approach is expected.

Can I work in Australia?

Never pay anyone for a visa or a job offer. A real employer pays the permit costs and never asks you for money.

How it works

How it works: Only Core Skills list jobs (chef, cook, hotel manager) can be sponsored, at AUD 79,423 a year or more; waiters and room attendants are not on the list.

Watch for: The Far North Queensland (Cairns) regional agreement lists waiter, bar and housekeeping supervisors and night auditors, with a pay floor 10% lower.

Official source: Federal Register of Legislation: Core Skills Occupation List for the Skills in Demand visa (Migration (Specification of Occupations, Subclass 482 Visa) Instrument 2024, LIN 24/089, compilation of 7 November 2025). Checked November 2026.

What the job usually comes with in Australia

Usual for Australia, varies by employer. Checked November 2026.

HousingIsland resorts rent staff a room in a staff village at low cost; city hotels vary
MealsIsland resorts: staff dining at low set prices or 20% off; city hotels vary
FlightsVaries by employer
Service chargeNone; tipping is not expected; casuals get 25% extra and weekends earn penalty rates (by law)
ContractPermanent, part-time or casual; probation of up to 6 months is common; sponsored visa up to 4 years
LeaveFull-time and part-time: 4 weeks' leave, 10 paid sick days, paid public holidays (by law); casuals none
Income taxResidents: 0% to AUD 18,200, 15% to 45,000, 30% to 135,000, 37% to 190,000, then 45%; plus 2% Medicare levy

Senior staff often get more than line staff, for example a single room or a yearly home flight. Ask the employer what the job includes before you accept.

Guidance, not legal advice. Rules change; your employer confirms the details for your case.

About Accor

Accor is a global hospitality group operating hotels, resorts and serviced residences across more than 100 countries. Its portfolio includes well-known brands such as Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Novotel, Mercure, ibis and Mövenpick, serving luxury, premium, midscale and economy markets. Accor combines accommodation, food and beverage, meetings, wellness and lifestyle experiences, supported by its ALL - Accor Live Limitless loyalty programme. The company places strong emphasis on guest experience, responsible hospitality, diversity, professional development and sustainability. In Australia, Accor operates properties in major cities, regional destinations and resort locations, offering opportunities across hotel operations, sales, events, finance, engineering, food and beverage and senior management. The Director of Sales & Marketing role would contribute directly to the commercial performance and market positioning of an Accor property in Perth.

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