B2B IoT Service Planning & Business Planning Manager/Member - Business Incubation Section , Partner Sales Department , Corporate Business Supervisory Department (GSD)

Role summary

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This role plans and develops B2B IoT services, creates business strategies, evaluates market opportunities, and supports new business incubation with partner companies. Responsibilities may include customer and competitor research, service design, business-model development, financial planning, proposal preparation, and coordination across sales, technology, and corporate teams. Candidates should have experience in business planning, service planning, consulting, or B2B sales, preferably in telecommunications, IoT, cloud, or digital services. Strong analytical, presentation, negotiation, and project-coordination skills are expected. Business-level Japanese is likely essential, with English useful for international partners. The successful candidate will be commercially minded, proactive, comfortable with ambiguity, and capable of turning emerging technology into practical customer solutions.

About the employer

Rakuten Group, Inc. is a major Japanese technology and internet company headquartered in Tokyo. Founded as an online marketplace, it has expanded into a broad ecosystem covering e-commerce, fintech, mobile telecommunications, digital content, travel, advertising, and business services. Rakuten operates through a membership-based model that connects customers and merchants across its platforms, supported by its Rakuten Points loyalty program. The company also develops telecommunications and cloud-related infrastructure and works with corporate partners to create new digital services. Its culture emphasizes innovation, entrepreneurship, speed, and cross-business collaboration. The B2B IoT role sits within Rakuten’s corporate business organization, where teams explore partner-led solutions and apply connectivity, data, and digital technologies to business customers. Work is typically fast-paced and internationally oriented, although Japanese communication and knowledge of the domestic market are highly valuable.

Working in Japan

Japan offers opportunities in technology, telecommunications, software, finance, manufacturing, tourism, healthcare, and international business, with the largest employment markets in Tokyo, Osaka, Nagoya, and Fukuoka. Workplace culture values punctuality, preparation, teamwork, and respectful communication. Traditional organizations can be hierarchical, while technology companies are often more flexible and international. Lifestyle is convenient and safe, with excellent public transport, varied food, seasonal festivals, and a mix of dense cities and quiet countryside. Living costs are highest in Tokyo; regional cities are generally more affordable. Most foreign workers need a work visa, commonly the Engineer/Specialist in Humanities/International Services visa, sponsored by an employer. Highly skilled professionals may qualify for a faster permanent-residency route. Before relocating, arrange housing, health insurance, tax registration, and a residence card. Learning practical Japanese greatly improves daily life and career prospects, even when English is used at work.