Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand standards, communications and marketing initiatives across the Hong Kong portfolio. Requirements typically include a degree or diploma in marketing, communications, hospitality or a related field, along with relevant experience in brand management, public relations, content coordination or hotel marketing. Strong written and verbal English, Chinese language skills, organisation, attention to detail and proficiency with Microsoft Office and digital platforms are expected. The successful candidate should be able to coordinate with hotels, agencies and internal departments, manage multiple deadlines, prepare reports and ensure consistent brand presentation. Knowledge of luxury hospitality, social media and campaign execution would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe and other international markets. Founded in 1971, the group is recognised for personalised service, distinctive Asian hospitality and high-quality guest experiences. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders brands. The company operates properties in major business cities, resort destinations and gateway locations, serving leisure travellers, corporate guests, event organisers and long-stay residents. In Hong Kong, Shangri-La manages prominent luxury hotels and is involved in food and beverage, meetings, events and residential services. Employees generally work in a multicultural environment with opportunities to develop careers in hotel operations, corporate functions, sales, marketing and brand management.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, events and marketing, with major employers concentrated on Hong Kong Island, Kowloon and the New Territories. The culture blends Cantonese traditions, international business practices, excellent dining and a fast-paced urban lifestyle. Public transport is efficient, although housing is expensive and living space is often limited. Popular leisure options include beaches, hiking trails, islands, cultural districts and lively neighbourhoods. Foreign professionals normally need an employment visa sponsored by a Hong Kong employer; the company generally supports the application, which requires a confirmed job, suitable qualifications and proof that the role cannot easily be filled locally. New arrivals should arrange accommodation, health insurance and a local bank account, and budget carefully for rent, deposits and transport. Hong Kong is well connected internationally and offers a convenient base for travel throughout Asia.