Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning, standards and consistency across markets and properties. Requirements typically include a bachelor’s degree in marketing, business, hospitality or a related discipline, along with several years of experience in brand management, marketing, communications or hospitality. Strong analytical, project-management and presentation skills are expected, as well as excellent written and spoken English. The candidate should be commercially aware, detail-oriented and comfortable working with regional and property teams. Responsibilities may include monitoring brand performance, coordinating brand initiatives, preparing guidelines and presentations, conducting market research, and ensuring brand standards are properly understood and applied.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, the group operates hotels, resorts and related businesses under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its portfolio spans Asia, the Middle East, Europe, North America and other international markets. Shangri-La is known for warm Asian hospitality, high service standards and distinctive properties in major cities and resort destinations. The company employs colleagues across hotel operations, corporate functions, food and beverage, wellness and commercial departments. A corporate brand-strategy role typically works with regional and property stakeholders to protect the group’s identity, strengthen customer relevance and support consistent guest experiences. Benefits may include medical coverage, staff accommodation or travel-related privileges, performance incentives and hotel discounts, depending on the employment package.

Working in Hong Kong

Hong Kong is a compact, international city made up of Hong Kong Island, Kowloon and the New Territories, with many outlying islands nearby. It offers strong opportunities in hospitality, finance, technology, retail, marketing and international business. The culture blends Chinese traditions with global influences; Cantonese is dominant, while English is widely used professionally. Life is energetic and convenient, with excellent public transport, varied dining, hiking trails, beaches and a vibrant arts scene. Housing is expensive, especially near central business districts, so many professionals choose smaller apartments or commute from Kowloon or the New Territories. Overseas employees generally need an employment visa sponsored by their employer, usually under the General Employment Policy, and must meet qualifications and salary requirements. Dependants may normally apply for dependant visas. New arrivals should arrange accommodation, healthcare coverage, banking and tax registration after receiving approval.