Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Manager/Senior Manager, Digital Acquisition will lead digital customer-acquisition initiatives for Shangri-La, developing performance marketing strategies across search, social media, display, metasearch and other online channels. Requirements typically include a degree in marketing, business, communications or a related discipline, several years of digital marketing or e-commerce experience, and strong knowledge of analytics, paid media, conversion optimisation and campaign reporting. Experience in hospitality, travel or luxury brands is advantageous. The successful candidate is expected to manage agencies and budgets, identify growth opportunities, improve return on investment, collaborate with hotel and corporate teams, and use data to increase direct bookings, customer engagement and brand visibility. Strong communication, commercial judgement, project-management skills and fluency in English are likely essential.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for warm Asian hospitality, distinctive service standards and premium properties operating under the Shangri-La, Kerry, JEN and Traders brands. Its portfolio includes urban hotels, resorts, residences and commercial developments. Shangri-La places strong emphasis on guest experience, operational excellence, responsible business practices and long-term employee development. Corporate and hotel teams work across commercial strategy, digital marketing, rooms, food and beverage, wellness and events. A role in digital acquisition would support the group’s efforts to grow direct customer relationships, strengthen online visibility and drive bookings through measurable digital campaigns.