Manager/ Senior Manager, Digital Acquisition

Role summary

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The Manager/Senior Manager, Digital Acquisition will lead digital customer-acquisition initiatives for Shangri-La, developing performance marketing strategies across search, social media, display, metasearch and other online channels. Requirements typically include a degree in marketing, business, communications or a related discipline, several years of digital marketing or e-commerce experience, and strong knowledge of analytics, paid media, conversion optimisation and campaign reporting. Experience in hospitality, travel or luxury brands is advantageous. The successful candidate is expected to manage agencies and budgets, identify growth opportunities, improve return on investment, collaborate with hotel and corporate teams, and use data to increase direct bookings, customer engagement and brand visibility. Strong communication, commercial judgement, project-management skills and fluency in English are likely essential.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for warm Asian hospitality, distinctive service standards and premium properties operating under the Shangri-La, Kerry, JEN and Traders brands. Its portfolio includes urban hotels, resorts, residences and commercial developments. Shangri-La places strong emphasis on guest experience, operational excellence, responsible business practices and long-term employee development. Corporate and hotel teams work across commercial strategy, digital marketing, rooms, food and beverage, wellness and events. A role in digital acquisition would support the group’s efforts to grow direct customer relationships, strengthen online visibility and drive bookings through measurable digital campaigns.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, finance, technology, retail, logistics and digital marketing. Professionals can find roles with international hotel groups, airlines, travel companies, agencies and major consumer brands. The culture is fast-paced, professional and internationally minded, combining Cantonese traditions with global business practices. English is widely used in workplaces, while Cantonese and Mandarin are valuable advantages. Lifestyle options range from dense urban neighbourhoods, restaurants and nightlife to beaches, hiking trails and outlying islands. Housing is expensive, although public transport is efficient and reliable. Most overseas professionals need an employment visa sponsored by a Hong Kong employer; the company generally supports the application and must demonstrate a genuine role and suitable salary. Applicants should prepare qualifications, employment records and identification documents. Relocation typically involves arranging housing, banking, healthcare coverage and an identity card after approval.