Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns across Hong Kong properties and related business units. The role typically requires a degree in marketing, communications, hospitality, public relations, or a related field, together with several years of experience in brand marketing, integrated campaigns, content development, events, or luxury hospitality. Strong project management, copywriting, stakeholder coordination, digital marketing, and analytical skills are expected. The successful candidate should be creative, commercially aware, highly organised, attentive to detail, and comfortable managing multiple deadlines. Experience developing seasonal campaigns, working with agencies, and protecting premium brand standards would be advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong, with hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its hotel brands are recognised for warm Asian hospitality, personalised service, distinctive properties, and high-quality dining, wellness, and guest experiences. Shangri-La operates in competitive luxury and upscale segments and places strong emphasis on service culture, colleague development, sustainability, and long-term relationships with guests and communities. In Hong Kong, the group has a significant presence and offers corporate, commercial, operational, and guest-facing career opportunities. A brand-focused position may involve collaboration with hotel teams, regional stakeholders, creative agencies, media partners, and commercial departments to strengthen brand awareness and deliver memorable seasonal campaigns.

Working in Hong Kong

Hong Kong is a compact, energetic city and territory made up of Hong Kong Island, Kowloon, the New Territories, and outlying islands. It offers strong opportunities in hospitality, tourism, finance, retail, technology, events, marketing, and international business. The culture blends Cantonese traditions with global influences; English is widely used in professional settings, while Cantonese is valuable for many customer-facing roles. Life is fast-paced, convenient, and urban, with excellent public transport, varied dining, hiking, beaches, and a vibrant arts scene. Overseas professionals generally need an employer-sponsored visa, commonly the General Employment Policy visa, and must meet qualification and salary requirements. Employers often assist with sponsorship and relocation, although housing is expensive and apartments can be small. Candidates should budget for rent, transport, healthcare, and an initial deposit, and confirm visa, tax, insurance, and accommodation arrangements before relocating.