Assistant Director of Marketing Communications / Marketing Communications Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role leads marketing communications for Shangri-La in Indonesia, supporting brand positioning, media relations, public relations, digital content, campaigns, and hotel promotions. Candidates typically need a degree in marketing, communications, public relations, or hospitality, together with several years of experience in hotel marketing or a similar luxury-service environment. Strong writing, editing, presentation, networking, and project-management skills are expected, along with familiarity with social media, media contacts, and communications strategy. The successful candidate should be creative, commercially aware, confident with senior stakeholders, culturally sensitive, and able to manage multiple deadlines while protecting Shangri-La’s luxury brand standards.

About the employer

Shangri-La is a major luxury hospitality group founded in Asia and recognized for its hotels, resorts, and distinctive service culture. The group operates properties across Asia, the Middle East, Europe, North America, and other international markets under brands including Shangri-La, Traders, Kerry Hotels, and JEN. Its Indonesian operations serve business and leisure travelers through high-end accommodation, restaurants, meetings, events, wellness facilities, and guest experiences. Shangri-La places strong emphasis on genuine hospitality, local culture, employee development, responsible business, and consistent international service standards. Marketing communications teams work closely with hotel leadership, commercial departments, public relations agencies, media, partners, and local communities to build awareness and drive occupancy, dining, events, and brand loyalty.

Working in Indonesia

Indonesia offers opportunities in hospitality, tourism, marketing, finance, technology, education, and international business. Major employment centers include Jakarta on Java, Bali, Batam, and resort destinations in Lombok and eastern Indonesia. Bali is popular with expatriates for its beaches, wellness scene, international community, and relaxed lifestyle, while Jakarta provides a faster-paced urban environment, stronger corporate networks, and broader career options. Indonesian culture values politeness, family, community, and respect for religious traditions; customs vary considerably between islands. Living costs range from moderate to high depending on location, with Bali’s popular areas often more expensive. Foreign employees normally require employer sponsorship and an appropriate work permit and KITAS; working on a tourist visa is not permitted. Candidates should confirm current immigration rules, accommodation, healthcare, taxes, and relocation support with the employer before accepting an offer.