Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La's brand strategy, positioning and standards across markets and properties. Requirements typically include a degree in marketing, business, communications or a related discipline, with several years of experience in brand management, marketing strategy, hospitality or a multinational organization. The candidate should be commercially minded, highly organized and confident managing stakeholders across cultures. Strong research, analytical, presentation and project-management skills are expected, together with excellent written and spoken English. The role requires attention to detail, the ability to protect brand consistency while encouraging innovation, and the confidence to coordinate agencies, regional teams and hotel operations.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and residences under brands including Shangri-La, Shangri-La Hotels, Kerry Hotels, JEN and Traders. The group has a significant presence across Asia-Pacific, the Middle East, Europe and North America, and is known for its Asian-inspired approach to service, warm hospitality and distinctive guest experiences. Its corporate teams support brand development, commercial performance, hotel operations, digital initiatives and customer loyalty across a diverse international portfolio. Shangri-La places emphasis on genuine care, professionalism, cultural understanding and long-term guest relationships. A brand strategy role would work closely with corporate and property teams to strengthen brand identity, clarify positioning and ensure that guest-facing experiences consistently reflect the group's standards and values.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing and regional corporate services. It is a fast-paced, international city with a blend of Cantonese traditions, global influences, excellent food and a highly efficient transport system. Lifestyle options range from dense urban neighborhoods and vibrant nightlife to beaches, hiking trails and outlying islands. English is widely used in business, although Cantonese or Mandarin can be valuable. Most overseas professionals need an employment visa sponsored by their employer; applicants generally need a confirmed job, relevant qualifications or experience and proof that the role cannot easily be filled locally. Employers commonly assist with visa paperwork and relocation, while housing is often the largest expense. New arrivals should budget carefully, arrange medical coverage and research neighborhoods, schools and rental deposits before moving.