Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

Shangri-La Singapore is seeking a Senior Executive to support content marketing and public relations initiatives. The role typically requires a degree or diploma in marketing, communications, public relations, journalism, or a related field, along with several years of experience in content development, social media, digital marketing, media relations, or hospitality communications. The candidate is expected to create engaging brand content, manage editorial calendars and digital channels, coordinate campaigns and media activities, support partnerships and events, and track results through relevant analytics. Strong writing, editing, communication, organisation, and project-management skills are important. Hospitality experience, creativity, attention to detail, and the ability to work with multiple stakeholders in a fast-paced environment would be advantageous.

About the employer

Shangri-La Group is a global luxury hospitality company with roots in Hong Kong and a portfolio spanning hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other markets. Its brands are recognised for warm Asian hospitality, personalised service, distinctive destinations, and high-quality guest experiences. Shangri-La Singapore is an established luxury hotel set in extensive landscaped grounds near Orchard Road. It serves leisure travellers, business guests, families, and meetings and events customers, with restaurants, guest facilities, and extensive banquet operations. The company places strong emphasis on service culture, employee development, teamwork, brand standards, and responsible business practices. A content marketing and PR position would support the hotel’s public profile, storytelling, media relationships, digital presence, and commercial goals.

Working in Singapore

Singapore is a compact, highly developed island city-state with opportunities in hospitality, tourism, technology, finance, healthcare, education, retail, and professional services. The culture is multicultural, with English widely used alongside Mandarin, Malay, and Tamil; respect for punctuality, service standards, and workplace professionalism is important. Lifestyle options range from excellent food and shopping to parks, museums, beaches, and efficient public transport. Rent and daily expenses can be high, especially in central districts, although public transport is affordable and reliable. Foreign employees generally need employer-sponsored permission to work, such as an Employment Pass for qualifying professional roles or an S Pass for eligible mid-skilled positions; approval depends on salary, qualifications, and current government criteria. Candidates should confirm sponsorship, medical requirements, tax obligations, housing, and relocation support before accepting an offer. Singapore’s warm, humid climate requires adjustment, but its safety and connectivity make relocation relatively straightforward.