Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role is responsible for planning and delivering digital customer-acquisition strategies across paid search, social media, display, affiliate, and other online channels. Requirements typically include a degree in marketing, business, communications, or a related field, several years of digital marketing or performance-acquisition experience, and strong knowledge of analytics, campaign optimization, conversion tracking, and agency management. Experience in hospitality, travel, luxury, or e-commerce is advantageous. The successful candidate is expected to manage budgets, improve return on investment, generate qualified bookings or leads, interpret performance data, and collaborate with brand, revenue, technology, and regional teams. Strong communication, commercial judgment, presentation, and project-management skills are essential, together with the ability to work independently in a fast-paced, international environment.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts, and related properties across Asia, the Middle East, Europe, North America, and other international markets. The company is known for premium accommodation, personalized service, dining, wellness facilities, and destination-led guest experiences. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving leisure travelers, corporate guests, families, and meetings and events customers. Shangri-La places emphasis on Asian hospitality values, service excellence, responsible business practices, and long-term relationships with guests and colleagues. Corporate and commercial teams support brand development, digital growth, reservations, revenue generation, loyalty, and property performance across the group. A Digital Acquisition Manager or Senior Manager would typically work with global and regional stakeholders to strengthen online visibility, increase direct bookings, and improve measurable marketing returns.

Working in Hong Kong

Hong Kong is a major international business hub, although it is more accurately a territory of islands and mainland districts than a single island. Opportunities are strong in hospitality, tourism, finance, technology, retail, marketing, and professional services, with many multinational employers and a highly competitive job market. The culture blends Cantonese traditions, international influences, efficient urban living, and a strong dining and festival scene. Residents enjoy excellent public transport, dense city neighborhoods, beaches, hiking trails, islands, and easy regional travel, though housing is expensive and living space is limited. Overseas professionals generally need an employment visa sponsored by a Hong Kong employer, with approval based on qualifications, a genuine vacancy, and competitive salary conditions. Employers often assist with relocation, work authorization, housing searches, medical coverage, and settling-in support. Applicants should verify current immigration requirements with the Hong Kong Immigration Department.