Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand and festive marketing initiatives in Hong Kong. Requirements typically include a degree or diploma in marketing, communications, hospitality, or a related field, along with several years of experience in brand marketing, public relations, promotions, or luxury hospitality. Strong project coordination, copywriting, communication, budgeting, and stakeholder-management skills are expected. The candidate should be creative, commercially aware, highly organised, and comfortable managing multiple campaigns, agencies, and hotel departments. Experience developing festive campaigns, partnerships, content, and guest-facing promotions is advantageous. Fluency in English and Cantonese, with Mandarin an advantage, is commonly preferred for Hong Kong-based roles.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, Africa, North America, and Australia. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands. The company is known for personalised Asian-inspired hospitality, high service standards, and premium guest experiences. Shangri-La hotels commonly offer accommodation, dining, meetings, wellness, and event services, with a strong emphasis on creating warm, memorable stays. In Hong Kong, the group operates well-established luxury properties serving leisure travellers, business guests, local residents, and international events. Employees typically work in a multicultural environment where attention to detail, teamwork, guest care, brand consistency, and professional presentation are important.

Working in Hong Kong

Hong Kong is a compact, energetic destination with strong opportunities in hospitality, luxury retail, finance, technology, events, marketing, and international business. Its culture combines Chinese traditions with global influences, and Cantonese is widely spoken while English is common in professional settings. Life is convenient and fast-paced, with excellent public transport, diverse food, shopping, hiking, beaches, and vibrant arts and nightlife. Housing can be expensive, particularly on Hong Kong Island and in central districts; Kowloon and the New Territories may offer better value. Overseas employees generally need an employer-sponsored employment visa and must meet relevant qualification and salary requirements before starting work. Employers often assist with documentation, although relocation support varies. New arrivals should budget for deposits, transportation, healthcare, and daily living costs, and confirm visa, housing, tax, and employment details directly with the employer.