Officer, Brands

Role summary

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The Officer, Brands role supports brand strategy, marketing communications and the consistent application of Shangri-La’s brand standards across channels and properties. Typical requirements include a degree or diploma in marketing, communications, public relations or a related field, along with relevant experience in branding, content, digital marketing or hospitality. Strong written and verbal English, attention to detail, project coordination skills and proficiency in presentation and office software are expected. Cantonese or Mandarin may be advantageous in Hong Kong. The successful candidate should be organised, commercially aware, creative, service-oriented and comfortable coordinating with internal teams, agencies and hotel operations while managing several deadlines.

About the employer

Shangri-La Group is a luxury hospitality company founded in Hong Kong and recognised for its Asian heritage, warm service and high standards. The group operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Traders and Kerry Hotels. Its properties typically combine accommodation with restaurants, wellness facilities, meetings and events, and destination experiences. Shangri-La places strong emphasis on personalised guest service, colleague development, responsible business practices and long-term relationships with local communities. A corporate brand position in Hong Kong may involve supporting global or regional marketing activity, protecting brand identity and helping hotels communicate consistently across markets. Salary and benefits vary according to experience, business unit and the specific employment package.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, marketing and regional corporate services. The city is multicultural, fast-paced and highly connected, with Cantonese, English and Mandarin widely used in professional and daily settings. Residents enjoy excellent public transport, extensive dining, shopping, hiking trails, beaches and nearby islands, although housing is expensive and living space is often limited. Most foreign professionals require an employment visa, commonly sponsored by the employer under the General Employment Policy; applicants generally need a confirmed job, suitable qualifications or experience and proof of market-level compensation. Employers usually assist with sponsorship, but requirements should be confirmed with Hong Kong Immigration. Relocating staff should budget for rental deposits, medical cover and transport, and research neighbourhoods such as Kowloon, Hong Kong Island or the New Territories. Hong Kong’s climate is humid, with hot summers and occasional typhoons.