Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and properties. Typical requirements include a degree in marketing, communications, business or a related discipline, along with several years of experience in brand management, integrated marketing, hospitality or a similar sector. The candidate should be commercially aware, highly organized and confident managing multiple stakeholders, agencies and deadlines. Strong writing, presentation, research and project-management skills are expected, together with excellent English; knowledge of Asian markets or additional languages may be advantageous. The role requires careful attention to brand consistency, the ability to turn strategy into practical guidelines, and a collaborative approach when working with regional and hotel teams.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong, with hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La and Traders Hotels. The group is recognized for warm Asian hospitality, personalized service and distinctive properties in major cities and resort destinations. Corporate teams support brand development, commercial performance, guest experience, technology and operational standards across the portfolio. Shangri-La generally offers a multicultural working environment, opportunities to collaborate with hotels in different countries and exposure to a well-established international luxury brand. The company places emphasis on service excellence, professional development, responsible business practices and building long-term relationships with guests, colleagues and business partners.

Working in Hong Kong

Hong Kong is a compact international city and coastal territory rather than a single island, combining a fast-moving business environment with mountains, beaches and traditional neighborhoods. Job opportunities are strongest in hospitality, finance, technology, retail, aviation, events and professional services. The culture blends Chinese traditions with global influences; Cantonese is widely spoken, while English is common in business. Life is convenient and energetic, with excellent public transport, diverse restaurants, shopping, nightlife and easy access to hiking and outlying islands. Housing can be expensive, especially near central districts, so many residents choose areas such as Kowloon, the New Territories or Hong Kong Island outside the core. Foreign employees generally need an employer-sponsored employment visa and must meet qualification and salary requirements. Applicants should confirm current immigration rules, arrange accommodation and budget for deposits, healthcare, transport and daily expenses before relocating.