Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns in Hong Kong. Responsibilities typically include developing seasonal concepts, coordinating promotional content, managing campaign timelines, working with hotels and creative agencies, supporting digital and social media activity, and tracking campaign performance. Candidates should have a degree in marketing, communications, hospitality, or a related field, together with several years of experience in brand marketing, integrated campaigns, hospitality, luxury retail, or a comparable consumer-focused industry. Strong project management, writing, presentation, coordination, and stakeholder-management skills are expected. Fluency in English is important; Cantonese and Mandarin are advantageous. The ideal candidate is creative, commercially aware, organised, detail-oriented, and comfortable working to tight festive-season deadlines.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. The group is known for its Shangri-La Hotels and Resorts brand, which focuses on warm Asian hospitality, personalised service, premium accommodation, dining, wellness, and memorable guest experiences. Its Hong Kong presence includes well-established luxury hotels serving leisure travellers, business guests, events, and local customers. Employees typically work in a multicultural environment with strong attention to service standards, brand consistency, commercial performance, and colleague development. A role supporting festive brand campaigns would likely involve collaboration across marketing, public relations, food and beverage, events, revenue, and hotel operations teams to create seasonal experiences that strengthen guest engagement and business results.

Working in Hong Kong

Hong Kong is a compact, international city spread across Hong Kong Island, Kowloon, the New Territories, and surrounding islands. It offers strong opportunities in hospitality, tourism, luxury retail, finance, technology, events, and marketing, with many regional headquarters based here. The culture blends Cantonese traditions, international influences, festivals, efficient public transport, and a fast-paced working style. Lifestyle options range from exceptional dining and nightlife to hiking, beaches, heritage districts, and nearby islands. Rent can be high, particularly in central areas, so many newcomers consider Kowloon or the New Territories. Overseas professionals generally need an employment visa sponsored by their employer, with approval depending on qualifications, salary, and the role’s business need. Employers commonly assist with visa applications and relocation guidance. Applicants should confirm current immigration, tax, housing, and healthcare requirements before moving.