Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La's brand strategy, marketing communications and brand standards across the Hong Kong portfolio. Requirements typically include a degree or diploma in marketing, communications, public relations, hospitality or a related field, along with relevant experience in brand coordination, content development, digital marketing or communications. Strong written and spoken English and Chinese, good organizational skills, attention to detail and proficiency with Microsoft Office and marketing tools are expected. The successful candidate should be creative, commercially aware, able to manage multiple deadlines and comfortable coordinating with hotels, agencies and internal departments. Hospitality, luxury-brand or regional marketing experience would be advantageous.

About the employer

Shangri-La Group is a global luxury hospitality company founded in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under the Shangri-La, Kerry Hotels, JEN and Traders brands. The group is recognized for personalized service, Asian hospitality and high-quality guest experiences. Its Hong Kong operations include luxury hotels, restaurants, event venues and corporate functions, creating opportunities in hotel operations, marketing, finance, technology, guest services and management. Employees generally work in a multicultural environment and may benefit from structured training, internal mobility and exposure to regional projects. The Officer, Brands position would typically support corporate or hotel-level brand communication, helping maintain consistent positioning while promoting the group’s properties and guest offerings.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, retail, finance, technology, marketing and international business. Its culture combines Chinese traditions with global influences, and Cantonese, English and Mandarin are widely used in professional settings. Lifestyle is energetic and convenient, with excellent public transport, diverse food, shopping, beaches, hiking trails and vibrant cultural events. Accommodation can be expensive, particularly on Hong Kong Island and in Kowloon, so many employees share apartments or live in areas such as the New Territories. Foreign professionals normally require an employment visa sponsored by their employer; applicants must show relevant qualifications, experience and a confirmed job offer. Employers commonly assist with the application. New arrivals should arrange accommodation, a Hong Kong identity card, banking and health coverage. The city is dense and fast-paced, but efficient and well connected.