Assistant Manager, Brands (Strategy & Guardianship)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

This role supports Shangri-La’s brand strategy and guardianship in Hong Kong, helping ensure consistent brand positioning, standards and customer experience across the company. Candidates are likely to need a degree in marketing, business, communications or a related field, together with several years of experience in brand management, marketing strategy, customer experience or a similar corporate role. Strong project management, research, presentation and stakeholder-management skills are expected. The successful candidate should be commercially minded, detail-oriented and confident working with hotel teams, regional leadership and external partners. Excellent written and spoken English is important; Cantonese and Mandarin would be advantageous. Experience in hospitality, luxury or international brands would be an added benefit.

About the employer

Shangri-La Group is a major luxury hospitality company founded in Asia and headquartered in Hong Kong. It operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. The group is known for its Shangri-La Hotels and Resorts brand, as well as brands such as Kerry Hotels, JEN by Shangri-La and Traders Hotels. Its reputation is built around Asian-inspired hospitality, attentive service, high-quality accommodation and strong destination experiences. Corporate functions such as brand strategy, marketing, operations, finance and commercial development support properties across the global portfolio. Working for Shangri-La can provide exposure to a multinational hospitality environment, with opportunities to collaborate across cultures, markets and business disciplines.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon and the New Territories, with numerous outlying islands. It offers strong opportunities in hospitality, finance, technology, retail, aviation, education and professional services. The culture blends Chinese traditions with international influences; Cantonese is widely spoken, while English is common in business. Life is fast-paced, highly connected and convenient, with excellent public transport, diverse dining, shopping, nightlife, hiking and beaches. Accommodation can be expensive, particularly in central districts, so many professionals live in Kowloon or the New Territories. Overseas employees generally need an employment visa sponsored by their employer, usually under the General Employment Policy, and should secure approval before starting work. Applicants may need proof of qualifications, relevant experience, a valid passport and a confirmed job offer. Research housing, taxation, healthcare and school arrangements before relocating.