Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns across Hong Kong properties. Requirements typically include a degree in marketing, communications, public relations, hospitality or a related field, along with several years of experience in luxury hospitality, lifestyle branding, integrated marketing or campaign management. The candidate should be creative, commercially minded and highly organised, with strong copywriting, presentation and project-management skills. Responsibilities may include developing festive concepts, coordinating agencies and hotel teams, managing promotional content, supporting media and digital communications, monitoring campaign performance and maintaining consistent brand standards. Strong stakeholder management, attention to detail, knowledge of Hong Kong consumer trends and fluent English and Chinese are likely expected.

About the employer

Shangri-La Group is a Hong Kong-founded luxury hospitality company operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, with properties known for high service standards, distinctive local experiences and comprehensive business and leisure facilities. The group employs colleagues from many nationalities and serves both luxury travellers and corporate guests. In Hong Kong, Shangri-La operates prominent properties such as Island Shangri-La and Kowloon Shangri-La, supported by restaurants, event venues, wellness facilities and premium guest services. Brand, marketing and festive campaign roles typically involve close collaboration with hotel operations, regional teams, creative agencies, media partners and commercial departments.

Working in Hong Kong

Hong Kong is a dense, international city with excellent transport, strong hospitality demand and opportunities in hotels, restaurants, retail, finance, technology, events and marketing. Its culture blends Cantonese traditions with global influences; Cantonese is widely spoken, while English is common in professional settings. The lifestyle is energetic, convenient and urban, with extensive dining, shopping, arts, hiking and coastal areas. Housing is expensive, so newcomers often compare districts such as Kowloon, Hong Kong Island and the New Territories based on commute and budget. Eligible overseas professionals generally need an employer-sponsored work visa, commonly through the General Employment Policy, and must demonstrate relevant qualifications, experience and a confirmed job offer. Employers often assist with applications, but candidates should verify current immigration rules. Healthcare is well developed, and public transport is efficient, although daily expenses can be high.