Assistant Director of Marketing Communications / Marketing Communications Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role leads marketing communications for Shangri-La in Indonesia, supporting brand positioning, media relations, digital content, public relations, campaigns and hotel promotions. Candidates typically need a degree or diploma in marketing, communications, public relations or hospitality, together with several years of relevant hotel or luxury-brand experience. Strong writing, editing, presentation, media-networking and project-management skills are expected, along with confidence using social media and digital marketing channels. The successful candidate should be creative, commercially aware, well organised and able to work closely with sales, revenue, food and beverage and operational teams. Fluency in English is generally required; Bahasa Indonesia and local market knowledge are valuable.

About the employer

Shangri-La Hotels and Resorts is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The company is recognised for personalised Asian-inspired hospitality, strong service standards and its distinctive Shangri-La brand values. Its Indonesian properties serve leisure, business, meetings and events guests, with teams working across accommodation, dining, wellness and guest experiences. Marketing communications roles typically combine corporate brand standards with local storytelling, media engagement, social media, partnerships and promotional campaigns designed to increase awareness and revenue. Shangri-La generally offers structured hotel operations, international exposure and opportunities to collaborate with regional and global commercial teams. Benefits may include service charge, meals, insurance, leave and staff accommodation or relocation support, although the exact package varies by property and employment contract.

Working in Indonesia

Indonesia is an archipelago with very different lifestyles across its main islands. Bali offers the largest concentration of international hospitality, tourism, wellness and marketing jobs, while Java—especially Jakarta, Bandung and Surabaya—provides broader corporate and hotel opportunities. Lombok, Batam, Bintan and destinations in Sulawesi and eastern Indonesia are attractive for resort careers, though roles can be more seasonal and accommodation may be remote. Indonesian culture values courtesy, community, modesty and respectful workplace relationships; English is common in international hotels, while Bahasa Indonesia is highly useful. Living costs vary considerably, with Bali and Jakarta generally more expensive than smaller cities. Foreign employees normally need employer sponsorship and the appropriate work and residence permits before starting work; tourist status does not permit employment. Candidates should confirm visa sponsorship, tax, housing, healthcare, flights and contract terms with Shangri-La before relocating.