F&B Marketing Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Marketing Manager is expected to develop and execute marketing campaigns for the hotel’s restaurants, bars, banquets and other food and beverage outlets. Typical requirements include a degree or diploma in marketing, hospitality, communications or a related field, along with several years of hotel, restaurant or luxury-brand marketing experience. Strong digital marketing, social media, public relations, content creation, budgeting and campaign-analysis skills are important. The candidate should understand local and international dining trends, collaborate effectively with culinary and operations teams, manage agencies and partnerships, and support revenue growth. Fluency in English is generally expected; Indonesian language skills and knowledge of the local market are valuable. Creativity, commercial awareness, organization and flexibility are essential.

About the employer

Shangri-La Group is a major luxury hospitality company founded in Asia and known for its hotels, resorts and distinctive service culture. The group operates properties across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Traders and Kerry Hotels. Its properties typically provide accommodation, restaurants and bars, banqueting, wellness facilities and business or leisure services. Shangri-La places strong emphasis on warm Asian hospitality, personalized guest experiences, employee development and high operating standards. In Indonesia, the company has been associated with premium hotel operations serving business travelers, leisure guests, events and local dining customers. A marketing manager working within its food and beverage division would usually collaborate with hotel leadership, outlet managers, chefs, sales teams and external media or promotional partners to strengthen restaurant visibility, guest engagement and commercial performance.

Working in Indonesia

Indonesia offers hospitality opportunities across Bali, Java, Lombok, Sumatra and other islands. Bali is the most internationally oriented market, with strong demand in resorts, restaurants, wellness, events and tourism marketing. Jakarta and Surabaya provide larger corporate and luxury-hotel sectors, while Lombok and destinations such as Labuan Bajo offer growing resort opportunities. The culture is diverse, community-minded and generally welcoming, with local customs, religious observances and respectful dress important to understand. Lifestyle ranges from busy metropolitan living to relaxed beach or island communities, but traffic, humidity and seasonal tourism can affect daily life. Foreign employees normally require employer sponsorship and the appropriate work authorization, commonly involving a work permit and limited-stay visa; requirements can change, so official Indonesian immigration guidance should be checked. Employers may assist with paperwork, accommodation, insurance, flights or relocation, but these benefits should be confirmed in writing.