F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for promoting the hotel’s restaurants, bars, banquets, catering and food-and-beverage packages to corporate and leisure clients. Requirements typically include a diploma or degree in hospitality, business or marketing, several years of hotel sales experience, strong knowledge of the Malaysian market and proven ability to meet revenue targets. The successful candidate should be confident in developing accounts, handling proposals and contracts, negotiating rates, coordinating with operations and maintaining long-term client relationships. Excellent communication, presentation, networking and organisational skills are expected, together with commercial awareness, initiative, professional grooming and flexibility to work evenings, weekends and during major events.

About the employer

Shangri-La Hotels and Resorts is a major luxury hospitality group founded in Hong Kong, with hotels, resorts and city properties across Asia, the Middle East, Europe, North America and other international markets. The brand is known for personalised service, comfortable accommodation, destination dining and strong meeting and events facilities. Shangri-La properties generally place considerable emphasis on guest satisfaction, cultural understanding, colleague development and high operating standards. In Malaysia, the group has established properties serving business travellers, tourists, families and corporate events. An F&B Sales Manager would typically work closely with restaurant, banquet, culinary, revenue and marketing teams to grow food-and-beverage revenue and strengthen the property’s relationships with local companies, event organisers and social clients.

Working in Malaysia

Malaysia offers varied hospitality opportunities in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Johor and the islands of Sabah and Sarawak. Langkawi is especially attractive for resort, restaurant, events, spa and tourism careers, while Penang combines heritage culture with a strong food scene and growing hotel market. Malaysian life is multicultural, with Malay, Chinese, Indian and indigenous influences reflected in food, festivals, religion and daily customs. Island living is generally relaxed and outdoors-focused, with beaches, diving, boating and nature activities, although transport, healthcare and shopping can be more limited than on the mainland. Foreign employees normally need an employer-sponsored employment pass, and the company must support the application before work begins. Candidates should confirm visa eligibility, accommodation, insurance, taxation and relocation benefits directly with Shangri-La. English is widely used in hotels; Malay is useful for everyday life.