Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand marketing activities in Hong Kong. Responsibilities may include coordinating brand campaigns, preparing marketing materials, managing timelines, supporting digital and social media content, monitoring brand standards, and liaising with hotels, agencies, and internal teams. Candidates are typically expected to have a degree or diploma in marketing, communications, hospitality, or a related field, along with relevant experience in brand coordination or marketing. Strong writing, organisation, communication, and project-management skills are important. Experience in luxury hospitality, lifestyle, or an international brand environment is advantageous. The successful candidate should be detail-oriented, commercially aware, comfortable handling several projects, and able to protect a consistent premium brand image.

About the employer

Shangri-La is a luxury hospitality group founded in Hong Kong and recognised for its distinctive Asian service philosophy. The group operates hotels, resorts, residences, and related hospitality businesses across Asia, the Middle East, Europe, North America, and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN, and Traders brands, serving leisure travellers, business guests, families, and long-stay residents. Shangri-La places strong emphasis on warm hospitality, personalised service, local culture, employee development, and responsible business practices. A corporate brand role in Hong Kong may support marketing standards and communications across a diverse regional portfolio, offering exposure to luxury hospitality, international campaigns, digital channels, and cross-functional collaboration.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, retail, finance, technology, marketing, and international business. Its culture blends Cantonese traditions with global influences, reflected in food, festivals, architecture, and a fast-paced working environment. City life is energetic, convenient, and generally safe, with excellent public transport, abundant dining, shopping, arts, and hiking options. Housing is expensive, so many newcomers choose shared accommodation or live in areas outside the central districts. Overseas professionals normally need an employment visa sponsored by their employer; applicants must demonstrate a genuine job offer, relevant qualifications or experience, and suitable remuneration. Dependants may usually apply to join approved visa holders. Before relocating, candidates should confirm visa sponsorship, medical requirements, tax arrangements, housing support, and the employment contract. Hong Kong’s dense urban lifestyle suits people who value convenience, career access, and an international community.