Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across the group. Requirements typically include a degree in marketing, business, communications or a related field, with several years of experience in brand management, strategic planning, hospitality, luxury consumer goods or an agency environment. Strong analytical, project management, presentation and communication skills are expected, along with the ability to work with regional and property teams. The candidate should be commercially aware, detail-oriented and capable of protecting brand consistency while adapting strategies to different markets. Experience managing agencies, research projects, brand guidelines and cross-functional initiatives would be advantageous.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is recognised for its Asian-inspired service, strong emphasis on genuine hospitality and portfolio of premium brands, including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its corporate functions cover hotel operations, brand management, commercial strategy, finance, technology and guest experience. The company employs a large international workforce and offers opportunities across both corporate offices and properties. Its Hong Kong headquarters provides a regional setting for roles involving brand strategy, marketing, standards, communications and business development.

Working in Hong Kong

Hong Kong is a compact, international city with excellent opportunities in hospitality, tourism, finance, retail, technology, marketing and professional services. Its culture blends Cantonese traditions with international influences, and English is widely used in business, although Cantonese is valuable for daily life. The lifestyle is fast-paced, convenient and urban, with efficient public transport, extensive dining, shopping, hiking trails and beaches. Housing can be expensive, particularly on Hong Kong Island and in central districts, so many professionals consider Kowloon or the New Territories. Foreign employees generally need an employment visa sponsored by their employer under the General Employment Policy; applicants normally require relevant qualifications, experience and a confirmed job offer. Employers often assist with visa applications and relocation, but candidates should confirm housing, medical coverage, tax and dependent arrangements before moving.