Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand and festive marketing initiatives in Hong Kong. Requirements typically include a degree in marketing, communications, hospitality, or a related field, along with several years of experience in brand marketing, public relations, campaign planning, or luxury hospitality. Strong project management, copywriting, communication, budgeting, and stakeholder-coordination skills are expected. The successful candidate should be creative, commercially aware, detail-oriented, and comfortable managing multiple festive campaigns, partnerships, promotional materials, and events. Experience with luxury hotels, lifestyle brands, digital marketing, and regional or multicultural teams would be advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, with hotels, resorts, residences, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its hotel brands are known for warm Asian hospitality, high service standards, distinctive design, and strong food and beverage offerings. Shangri-La properties serve leisure travellers, corporate guests, families, and event clients, while many also operate restaurants, spas, meeting venues, and residences. The group places emphasis on personalised guest experiences, colleague development, sustainability, and community engagement. In Hong Kong, Shangri-La operates prominent luxury hotels and provides opportunities across hospitality operations, commercial functions, events, marketing, finance, and corporate support.

Working in Hong Kong

Hong Kong is a compact, international city made up of Hong Kong Island, Kowloon, the New Territories, and surrounding islands. It offers strong opportunities in hospitality, luxury retail, finance, technology, aviation, events, and international business. Cantonese is widely spoken, while English is common in professional settings. The culture blends Chinese traditions with global influences, and residents enjoy excellent dining, shopping, nightlife, hiking, beaches, and efficient public transport. Housing can be expensive, particularly near Central, Admiralty, and popular districts, so many workers choose areas such as Kowloon, Sai Ying Pun, or the New Territories. Foreign professionals generally require an employment visa sponsored by a Hong Kong employer, commonly through the General Employment Policy. Applicants should secure a written offer, confirm benefits and housing support, and check visa requirements before relocating.