Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand management and marketing communications activities in Hong Kong. Responsibilities may include coordinating brand campaigns, preparing marketing materials, maintaining brand standards, supporting content and social media initiatives, liaising with internal departments and agencies, and tracking campaign results. Candidates are generally expected to hold a degree or diploma in marketing, communications, business, hospitality, or a related field, with relevant experience in branding, public relations, digital marketing, or corporate communications. Strong writing, organization, presentation, project coordination, and stakeholder-management skills are important. Fluency in English and Chinese, attention to detail, creativity, and the ability to manage multiple deadlines would be advantageous.

About the employer

Shangri-La Group is a major luxury hospitality company founded in Hong Kong and known for its Asian-inspired service, elegant hotels, resorts, and residences. The group operates properties across Asia, the Middle East, Europe, North America, and other international markets under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. Its properties typically offer accommodation, restaurants, conference facilities, wellness services, and leisure experiences. Shangri-La places strong emphasis on genuine hospitality, personalized guest care, cultural understanding, and responsible business practices. The company employs people across hotel operations, food and beverage, sales, marketing, finance, technology, engineering, and corporate functions. A brand-focused position provides exposure to luxury hospitality marketing, regional campaigns, reputation management, and collaboration with multiple business units.

Working in Hong Kong

Hong Kong is a compact international city made up of Hong Kong Island, Kowloon, the New Territories, and numerous outlying islands. It offers strong opportunities in hospitality, finance, technology, retail, aviation, tourism, and professional services, with luxury hotels providing a major source of employment. Cantonese is widely spoken, while English is common in business and international workplaces. The culture blends Chinese traditions with global influences, and residents enjoy excellent dining, efficient public transport, hiking, beaches, festivals, and vibrant nightlife. Housing is expensive and space is limited, so many newcomers share apartments or live farther from central districts. Overseas employees normally need an employer-sponsored work visa, commonly through the General Employment Policy, and must meet qualification and salary requirements. Employers often assist with visa paperwork, but candidates should confirm relocation benefits, medical coverage, tax arrangements, and accommodation support before accepting an offer.