Assistant Manager, Brands (Strategy & Guardianship)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

This role supports Shangri-La’s brand strategy and guardianship across markets, helping ensure consistent brand positioning, standards and guest experiences. Requirements typically include a bachelor’s degree in marketing, business, communications or a related discipline, along with several years of experience in brand management, marketing, hospitality or strategic planning. The successful candidate should be commercially aware, analytical, highly organised and confident working with regional and property-level teams. Strong communication, presentation and project-management skills are expected, as well as the ability to manage multiple priorities, interpret market insights and protect brand standards. Experience in an international hospitality or luxury brand environment and proficiency in English are likely advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, with a focus on warm Asian hospitality, refined service and memorable guest experiences. The group serves leisure and business travellers through full-service city hotels, resorts, restaurants, spas and event facilities. Shangri-La places strong emphasis on service excellence, responsible business practices, colleague development and long-term relationships with guests and communities. A corporate brand-strategy position in Hong Kong would typically work with regional and property teams to strengthen brand identity, maintain standards and support the group’s commercial and customer-experience objectives.

Working in Hong Kong

Hong Kong is a compact international city and coastal territory rather than a single island, combining dense urban districts with beaches, hiking trails and outlying islands. Hospitality, finance, retail, technology, aviation and professional services offer strong employment opportunities, although competition and living costs are high. The culture blends Cantonese traditions with global influences; English is widely used in business, while Cantonese is valuable for daily life. Residents enjoy efficient public transport, diverse dining, shopping, nightlife and easy access to nature. Overseas employees normally need an employment visa sponsored by their Hong Kong employer, with approval based on qualifications, experience and the role’s suitability. Employers may assist with visa applications, relocation and housing, but packages vary. Rental accommodation is expensive, so candidates should clarify benefits, medical cover, tax treatment and relocation support before accepting an offer.