Senior Executive, Content Marketing & PR

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Senior Executive, Content Marketing & PR will support Shangri-La Singapore’s content strategy, public relations, media engagement, and digital communications. Requirements typically include a diploma or degree in communications, marketing, public relations, journalism, or a related field, along with experience creating content for hospitality, lifestyle, or consumer brands. The candidate should be an excellent writer and communicator, comfortable managing social media and digital channels, and able to build relationships with journalists, influencers, agencies, and internal teams. Strong organisation, attention to detail, creativity, knowledge of current media trends, and the ability to manage multiple deadlines are expected. Familiarity with content analytics, campaign reporting, and basic design or editing tools would be advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Asia and headquartered in Hong Kong. It operates hotels, resorts, and related properties across Asia, the Middle East, Europe, North America, and other international destinations under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders. Shangri-La is known for warm Asian hospitality, personalised service, and high standards in accommodation, dining, wellness, and events. Shangri-La Singapore is a prominent luxury hotel set amid landscaped gardens near Orchard Road, offering guestrooms, suites, restaurants, meeting facilities, and recreational amenities. The company employs colleagues from diverse backgrounds and provides career opportunities across hotel operations, sales and marketing, finance, engineering, guest services, and leadership. Its culture places strong emphasis on service excellence, teamwork, professional development, and creating memorable guest experiences.

Working in Singapore

Singapore is a compact, highly connected city-state with strong opportunities in hospitality, tourism, technology, finance, healthcare, retail, and professional services. English is widely used at work, while Mandarin, Malay, and Tamil are also official languages. The culture is multicultural, efficient, and generally respectful of punctuality, service standards, and workplace professionalism. Lifestyle options include excellent public transport, diverse food, shopping, green spaces, beaches, and a lively arts and entertainment scene. Employment usually requires a work pass arranged by the employer; professionals commonly use the Employment Pass or S Pass, subject to eligibility, salary, and quota requirements. Relocation is straightforward but accommodation and daily expenses can be high, especially in central districts. New arrivals should budget for rent, transport, healthcare, insurance, and deposits, and check current Ministry of Manpower requirements before accepting an offer.