Manager/ Senior Manager, Digital Acquisition

Role summary

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The Manager/Senior Manager, Digital Acquisition will lead Shangri-La’s digital customer acquisition strategy across paid search, social media, display, metasearch and other online channels. Requirements typically include a degree in marketing, business or a related discipline, several years of digital marketing or performance-acquisition experience, strong knowledge of analytics platforms, campaign optimisation and conversion tracking, and excellent English communication skills. Cantonese or Mandarin may be advantageous. The successful candidate is expected to manage agencies and budgets, analyse campaign performance, identify growth opportunities, improve return on investment, collaborate with hotels and corporate teams, and deliver measurable increases in website traffic, bookings, customer engagement and revenue.

About the employer

Shangri-La Group is a major luxury hospitality company headquartered in Hong Kong. Founded in 1971, it operates hotels, resorts and related hospitality businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders brands. The group is known for personalised service, premium accommodation, extensive food and beverage operations, wellness facilities and destination-focused resorts. Corporate teams in Hong Kong support the group’s global commercial, digital, financial, operational and brand activities. Shangri-La generally offers an international working environment, opportunities to collaborate with properties in multiple countries and career paths across hospitality disciplines. The Digital Acquisition role supports the company’s continued focus on direct bookings, online visibility, customer engagement and data-led marketing.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, tourism, finance, technology, retail, marketing and international business. The city combines Chinese traditions with a highly international culture, efficient public transport, busy shopping districts, excellent dining and easy access to beaches, hiking trails and nearby islands. Lifestyle costs are high, particularly rent, but public transport is reliable and many neighbourhoods are convenient without a car. Overseas professionals normally require an employment visa sponsored by the employer, with approval depending on qualifications, relevant experience, salary and proof that the role cannot easily be filled locally. A valid passport, employment contract and supporting documents are usually required. Employers often assist with the application and relocation arrangements. Hong Kong’s summers are hot, humid and rainy, while winters are generally mild. Learning basic Cantonese can help socially, although English is widely used in professional settings.