Assistant Manager, Brands (Festive Focus)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s festive brand campaigns across Hong Kong, coordinating creative concepts, promotions, communications, partnerships and execution across hotels or business units. Requirements typically include a degree in marketing, communications, business or hospitality, with several years of relevant brand, luxury hospitality, retail or campaign experience. Candidates should demonstrate strong project management, copywriting, presentation and stakeholder-coordination skills, along with commercial awareness and attention to detail. Experience managing seasonal campaigns, agencies, digital channels and event activations is advantageous. The successful candidate is expected to be creative, organised, adaptable and comfortable working to demanding deadlines while protecting brand standards and delivering engaging guest-focused campaigns.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong and recognised for its Asian-inspired service and warm guest experience. The group operates luxury hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international destinations under brands including Shangri-La, Kerry Hotels, JEN and Traders. Shangri-La properties typically combine accommodation with restaurants, wellness facilities, meetings, celebrations and destination experiences. The company places strong emphasis on personalised hospitality, service excellence, cultural sensitivity and long-term guest relationships. Its Hong Kong operations are closely connected to the group’s heritage and regional corporate presence. Employees can gain experience in an international environment, with opportunities to work across hotel operations, commercial functions, marketing, events and brand development.

Working in Hong Kong

Hong Kong is a compact, highly connected destination made up of Hong Kong Island, Kowloon and the New Territories, with numerous outlying islands. Job opportunities are strongest in hospitality, finance, retail, technology, aviation, professional services and events. The culture blends Cantonese traditions with international influences; English is widely used in business, while Cantonese is valuable for customer-facing roles. Lifestyle is energetic, urban and convenient, with excellent public transport, varied dining, hiking, beaches and a busy social scene. Housing can be expensive, particularly near major business districts. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer, with approval based on qualifications, a genuine position and market-level salary. Employers may assist with documentation and relocation, but candidates should confirm housing, insurance, tax and visa arrangements before accepting an offer.