Assistant Director of Marketing Communications / Marketing Communications Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role leads marketing communications for Shangri-La in Indonesia, covering public relations, media relations, brand messaging, digital content, campaigns, promotions and internal communications. Candidates are generally expected to have a degree or diploma in marketing, communications, public relations or hospitality, together with several years of relevant hotel or luxury-brand experience. Strong writing, editing, presentation and media-networking skills are essential, as are creativity, commercial awareness and confidence working with senior leaders. The successful candidate should be organized, polished, culturally aware and able to manage multiple deadlines, agencies and hotel departments while protecting the brand’s reputation. Fluency in English is normally required; Indonesian language ability and local market knowledge are valuable.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders brands. The company is known for warm Asian hospitality, refined service, premium accommodation, dining, wellness and meetings facilities. In Indonesia, Shangri-La properties serve business and leisure travelers in major destinations, with strong emphasis on guest experience, local culture and international service standards. Marketing communications teams support brand positioning, media engagement, promotional campaigns, digital visibility, corporate reputation and revenue-generating activities. Employees typically work in a multicultural environment and may receive hospitality benefits, training opportunities and exposure to a global hotel network, subject to the individual property’s policies.

Working in Indonesia

Indonesia offers varied opportunities in luxury hotels, tourism, food and beverage, events, marketing and corporate services, particularly in Jakarta, Bali, Surabaya, Batam and Lombok. Bali is the most internationally oriented destination, with a relaxed lifestyle, strong expatriate community, beaches and an active hospitality sector. Jakarta provides greater corporate exposure, higher business activity and urban conveniences, although commuting can be difficult. Indonesian culture values respect, community, modesty and relationship-building; learning basic Bahasa Indonesia is highly useful. Living costs vary considerably, with Bali’s popular areas often more expensive than expected. Foreign employees normally need employer sponsorship and an appropriate work and stay permit, commonly arranged through the company; working on a tourist visa is not permitted. Candidates should confirm salary, accommodation, medical cover, tax treatment, relocation assistance and visa responsibility before accepting an offer.