Officer, Brands

Role summary

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The Officer, Brands role supports Shangri-La’s brand strategy, marketing initiatives and brand standards across the group. Typical requirements include a degree or diploma in marketing, communications, business or a related field, along with experience in brand management, content coordination, digital marketing or hospitality. Strong written and verbal English, organizational skills, attention to detail and proficiency with Microsoft Office and marketing tools are expected; knowledge of Chinese may be advantageous. The candidate should be commercially aware, creative, collaborative and able to manage multiple projects, coordinate with hotels and agencies, prepare reports, and maintain consistent brand presentation across channels. Hospitality, luxury or regional marketing experience would be beneficial.

About the employer

Shangri-La Group is a Hong Kong-based luxury hospitality company operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. Founded in 1971, the group is known for its Asian-inspired service culture, distinctive luxury properties and established brands, including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its corporate functions support hotel operations, commercial performance, brand development, guest experience and sustainable growth. Working for Shangri-La can provide exposure to a multinational hospitality environment, cross-border projects and diverse teams. The company generally values genuine care, professionalism, cultural awareness, service excellence and long-term relationship building. Corporate roles in Hong Kong may involve collaboration with regional offices, individual properties, creative partners and international stakeholders.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, marketing and regional corporate services. The city combines Chinese traditions with an international business culture, fast-paced workplaces and excellent public transport. Life is convenient but expensive, particularly housing, while salaries, career exposure and access to restaurants, entertainment, hiking and nearby islands are attractive. English is widely used in business, although Cantonese and Mandarin can improve daily and professional integration. Overseas professionals normally need an employer-sponsored employment visa and must demonstrate a genuine job offer, suitable qualifications and relevant experience; dependants may be eligible for dependant visas. Relocation usually involves arranging accommodation, banking, insurance and local registration. Hong Kong has a dense urban lifestyle, humid summers and mild winters, with easy access to beaches, country parks and regional travel destinations.