Assistant Manager, Brands (Strategy & Guardianship)

Role summary

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The Assistant Manager, Brands (Strategy & Guardianship) supports Shangri-La’s brand strategy, positioning and standards across markets and properties. Requirements typically include a bachelor’s degree in marketing, communications, business or a related field, along with several years of brand management, marketing, consulting or hospitality experience. The candidate should be commercially aware, organized and confident managing multiple stakeholders and projects. Strong skills in brand governance, research, presentations, written communication and cross-functional collaboration are expected. Experience working with international brands, agencies or luxury hospitality is advantageous. The role requires attention to detail, sound judgment, the ability to protect brand consistency and flexibility in a fast-paced, multicultural corporate environment.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Founded in 1971, the group operates hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets under brands including Shangri-La, Kerry Hotels, JEN and Traders. Shangri-La is recognized for warm Asian hospitality, high service standards and distinctive guest experiences. Its corporate teams support brand development, hotel operations, commercial performance, technology, people development and sustainability across a global portfolio. The company employs colleagues from many nationalities and offers opportunities in hotels, resorts and corporate functions. A role in brands strategy and guardianship would contribute to maintaining consistent brand identity while supporting business growth and local market relevance.

Working in Hong Kong

Hong Kong is a highly connected international city, although it is not a single island; it includes Hong Kong Island, Kowloon and the New Territories. Job opportunities are strong in hospitality, finance, retail, aviation, technology, professional services and tourism, with English widely used in multinational workplaces. Cantonese is dominant locally, while Mandarin and English are also common. Life is energetic and convenient, with excellent public transport, dense urban neighborhoods, mountain trails, beaches and a wide range of restaurants. Housing can be expensive, particularly near central business areas, so many residents choose locations connected by the MTR. Overseas employees normally need an appropriate employment visa sponsored by the company; applications generally require a confirmed job, qualifications and relevant experience. New arrivals should arrange accommodation, health coverage, banking and an identity card after approval.