Manager/ Senior Manager, Digital Acquisition

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Manager/Senior Manager, Digital Acquisition is expected to lead digital customer-acquisition strategies for Shangri-La in Hong Kong. Responsibilities typically include managing paid search, display, social media, metasearch, affiliate and other performance-marketing channels; optimizing campaigns against revenue and return-on-investment targets; overseeing agencies and budgets; analyzing web and booking data; and coordinating with brand, e-commerce, revenue and hotel teams. Candidates should have several years of digital marketing or e-commerce experience, strong knowledge of acquisition platforms, analytics and conversion optimization, and excellent communication and project-management skills. Hospitality or travel-sector experience, commercial awareness, and the ability to work with data and multiple stakeholders are highly desirable.

About the employer

Shangri-La is a luxury hospitality group founded in Hong Kong and recognized for its Asian-inspired service, warm guest care and high-quality hotels and resorts. The group operates properties across Asia, the Middle East, Europe, North America and other international destinations under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. Its business covers accommodation, dining, meetings, events, wellness and related guest experiences. Shangri-La places strong emphasis on personalized service, cultural understanding, sustainability and long-term relationships with guests and colleagues. In Hong Kong, the company has a significant presence and offers corporate and hotel-based careers in commercial strategy, digital marketing, operations, finance, technology and guest services. This role would support the group’s efforts to grow direct digital demand and strengthen customer engagement in a competitive luxury-travel market.

Working in Hong Kong

Hong Kong is a major international business hub with strong opportunities in hospitality, tourism, digital marketing, finance, retail, technology and professional services. The culture blends Cantonese traditions with international influences, and English is widely used in business, although Cantonese or Mandarin can improve daily communication. Life is fast-paced, highly connected and convenient, with excellent public transport, diverse food, shopping, nightlife, hiking and nearby beaches. Housing is expensive, particularly in central districts, so many newcomers compare locations such as Kowloon, Hong Kong Island and the New Territories. Overseas employees generally need an employment visa sponsored by their employer, with approval based on qualifications, a genuine job offer and market-level compensation. Dependants may usually apply for dependant visas. New arrivals should arrange accommodation, insurance, banking and tax registration, and confirm relocation support, visa responsibility and benefits with Shangri-La before accepting an offer.