F&B Sales Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Sales Manager is responsible for driving restaurant, catering, banquet and event revenue through corporate, group and individual customer sales. Requirements typically include a diploma or degree in hospitality, business or marketing, several years of hotel or food-and-beverage sales experience, strong local market knowledge and excellent communication skills. The candidate is expected to develop accounts, conduct sales calls and presentations, manage client relationships, coordinate with culinary and operations teams, prepare forecasts and achieve revenue targets. Experience with luxury hotels, weddings, MICE business and hotel sales systems is advantageous. A professional appearance, commercial awareness, negotiation ability and flexibility to work evenings, weekends and public holidays are also expected.

About the employer

Shangri-La Hotels and Resorts is a major luxury hospitality group originating in Hong Kong, with hotels, resorts and related properties across Asia, the Middle East, Europe and other international destinations. The company is known for high service standards, well-established guest loyalty, premium restaurants, extensive meeting facilities and a strong emphasis on warm Asian hospitality. Its Malaysian portfolio has included city hotels and resort properties in destinations such as Kuala Lumpur, Penang, Sabah and Sarawak. Employees generally work in structured, guest-focused environments with opportunities to serve corporate accounts, leisure travellers, weddings and international events. Benefits and career development vary by property, but hospitality training, internal mobility and exposure to luxury operations are common features of the Shangri-La brand.

Working in Malaysia

Malaysia offers hospitality opportunities in Kuala Lumpur, Penang Island, Langkawi, Kota Kinabalu and other resort destinations. Sales professionals can find roles in hotels, resorts, restaurants, convention venues and tourism businesses, with stronger demand during peak holiday and event seasons. The culture is multicultural, combining Malay, Chinese, Indian and indigenous traditions, and English is widely used in hotels. Lifestyle varies from busy urban living to relaxed beaches, island activities and outdoor recreation. Living costs are generally moderate, although central Kuala Lumpur and popular resort islands can be more expensive. Foreign employees normally need an employer-sponsored Employment Pass, and the company must support the application before work begins. Candidates should confirm salary, service charge, accommodation, insurance, flights and relocation assistance directly with the hiring property.