Officer, Brands

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Officer, Brands role supports Shangri-La’s brand strategy and standards across the group, helping coordinate brand campaigns, communications, content, marketing materials and related projects. Candidates would typically need a degree or diploma in marketing, communications, public relations, business or a related field, together with experience in brand management, marketing coordination or hospitality. Strong writing, organisation, communication and project-management skills are expected, along with attention to detail and confidence working with multiple internal teams and external partners. Knowledge of digital marketing, social media and Microsoft Office is useful. The successful candidate should be commercially aware, collaborative, flexible and able to manage deadlines in a fast-paced international environment.

About the employer

Shangri-La Group is a leading luxury hospitality company founded in Hong Kong, operating hotels, resorts and related businesses across Asia, the Middle East, Europe, North America and other international markets. Its portfolio includes the Shangri-La, Kerry, JEN and Traders brands, with properties recognised for attentive service, distinctive local character and high-quality accommodation and dining. The group also manages restaurants, residences and wellness facilities. Shangri-La places strong emphasis on Asian hospitality, professional development, guest satisfaction and responsible business practices. A corporate brand role in Hong Kong offers exposure to a well-established global organisation, including brand governance, communications, marketing coordination and collaboration with hotels and regional offices. The company’s headquarters environment is international, structured and closely connected to the group’s long-standing presence in the city.

Working in Hong Kong

Hong Kong is a compact, energetic place to build a career, with opportunities in hospitality, finance, retail, technology, aviation, tourism and international business. Although commonly called an island city, it includes Hong Kong Island, Kowloon and the New Territories, plus many outlying islands. Life combines efficient public transport, excellent food, shopping, hiking and a lively arts scene. The culture blends Cantonese traditions with strong international influences, and English is widely used in professional settings. Housing can be expensive, especially near Central, though public transport makes commuting practical from areas such as Kowloon or the New Territories. Overseas employees generally need an employment visa sponsored by their employer; the company normally supports the application. A valid job offer, qualifications and relevant experience are important. New arrivals should budget for rent, deposits, healthcare, transport and daily expenses before relocating.