Assistant Manager, Brands (Strategy & Guardianship)

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

This role supports Shangri-La’s brand strategy and protects the consistent use of its brand identity across markets, properties, communications and guest touchpoints. Typical responsibilities include coordinating brand guidelines, reviewing creative and marketing materials, conducting brand audits, supporting strategic projects, and working with hotel teams, agencies and senior stakeholders. Candidates are expected to have a degree in marketing, communications, business or a related discipline, along with several years of experience in brand management, marketing strategy, hospitality or a similar sector. Strong project management, communication, analytical and presentation skills are important, as is excellent attention to detail. Experience working with international brands and the ability to manage multiple deadlines would be advantageous.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong. Established in 1971, it operates hotels, resorts and residences under brands including Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders. The group has a significant international presence across Asia, the Middle East, Europe, North America and other markets. Shangri-La is known for warm Asian hospitality, personalized service, high-quality accommodation and distinctive dining and wellness experiences. Its corporate teams support global brand development, commercial strategy, operations, technology and guest experience across a diverse portfolio. The company typically offers employees opportunities to work in a multicultural environment and develop careers across hotels, corporate offices and international destinations. This brand-focused position would contribute to maintaining Shangri-La’s reputation, ensuring consistent brand standards and supporting long-term growth across its markets.

Working in Hong Kong

Hong Kong is a compact, energetic city with strong opportunities in hospitality, tourism, finance, retail, technology, marketing and professional services. Its culture blends Cantonese traditions with international influences, and English is widely used in business, although Cantonese is valuable for daily life. Residents enjoy excellent public transport, diverse food, vibrant shopping and nightlife, cultural attractions, beaches and easy access to hiking areas and outlying islands. Living costs are high, particularly for housing, so employees should research accommodation, commuting time and health insurance before relocating. Foreign professionals normally require an employment visa sponsored by their employer, with approval generally based on qualifications, relevant experience and a genuine local job offer. Dependants may usually apply to join approved visa holders. New arrivals should arrange housing, banking, taxation registration and medical coverage. Hong Kong’s fast-paced work culture can be demanding, but its international environment offers strong networking and career development prospects.