Assistant Manager, Brands (Festive Focus)

Role summary

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The Assistant Manager, Brands (Festive Focus) supports Shangri-La’s brand marketing and festive campaigns in Hong Kong. Responsibilities typically include planning seasonal promotions, coordinating creative content, managing campaign timelines, supporting media and digital communications, working with hotel departments and external partners, and monitoring campaign performance. Candidates are expected to have a degree or diploma in marketing, communications, public relations, hospitality, or a related field, together with several years of relevant experience, preferably in luxury hotels, retail, lifestyle, or premium brands. Strong writing, project coordination, presentation, communication, and organisational skills are important. The role requires creativity, attention to detail, commercial awareness, and the ability to manage multiple deadlines in a fast-paced environment.

About the employer

Shangri-La Group is a leading luxury hospitality company headquartered in Hong Kong, operating hotels, resorts, and related businesses across Asia, the Middle East, Europe, North America, and other international markets. Its hotel brands are recognised for Asian-inspired hospitality, personalised service, refined accommodation, and strong food and beverage offerings. Shangri-La Hotels and Resorts serve business and leisure travellers, while the group also operates brands such as Kerry Hotels, JEN by Shangri-La, and Traders Hotels. The company places emphasis on service excellence, guest experience, employee development, sustainability, and local community engagement. A role in its Hong Kong corporate or hotel marketing environment may involve collaboration with regional teams, luxury properties, agencies, media contacts, and commercial departments.

Working in Hong Kong

Hong Kong offers strong opportunities in hospitality, luxury retail, finance, technology, events, marketing, and international business. Its culture blends Cantonese traditions with global influences, reflected in its food, festivals, shopping, arts, and fast-paced urban life. Housing is expensive and space is limited, but public transport is efficient and reliable. Residents can enjoy beaches, hiking trails, outlying islands, country parks, and a highly diverse dining scene. Foreign professionals generally need an employment visa sponsored by a Hong Kong employer; the General Employment Policy commonly requires a confirmed offer, relevant qualifications or experience, and market-level pay. Employers may assist with visa applications, relocation, medical checks, and housing guidance, but candidates should confirm benefits and tax arrangements before moving. Cantonese is widely spoken, while English is common in business and hospitality.