Assistant Director of Marketing Communications / Marketing Communications Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The role leads marketing communications for Shangri-La in Indonesia, supporting brand positioning, media relations, public relations, content creation, digital campaigns, promotions and hotel reputation management. Candidates typically need a degree in marketing, communications, public relations or hospitality, along with several years of relevant hotel or luxury-brand experience. Strong writing, editing, media-networking and campaign-management skills are expected, as well as confidence working with senior leaders, agencies and operational departments. The successful candidate should be creative, commercially aware, organised and able to protect brand standards while delivering measurable awareness and revenue results. Fluency in English is normally required; Bahasa Indonesia and experience with local media are valuable advantages.

About the employer

Shangri-La is a Hong Kong-founded luxury hospitality group operating hotels, resorts and residences across Asia, the Middle East, Europe, North America and other international markets. The brand is known for Asian-inspired hospitality, personalised service and the philosophy of genuine care expressed through its Shangri-La service culture. Its Indonesian properties serve leisure travellers, business guests, events and luxury resort customers, combining international standards with local character. Employees generally work in a multicultural environment with opportunities across hotel operations, sales, marketing, food and beverage, finance and guest services. The company places strong emphasis on service quality, colleague development, guest satisfaction and responsible business practices. Marketing communications teams support both the individual property's commercial performance and the wider Shangri-La brand through public relations, social media, partnerships, storytelling and integrated promotional campaigns.

Working in Indonesia

Indonesia offers varied opportunities across Bali, Java, Lombok and other resort destinations, particularly in hospitality, tourism, aviation, education, technology and consumer services. Bali is the most international and popular with expatriates, while Jakarta and other Java cities provide stronger corporate and media networks. Daily life can range from busy urban living to relaxed beach communities, with generally warm weather, rich food traditions, strong family values and diverse religious and cultural customs. Housing, transport and healthcare vary greatly by island; Bali can be expensive in popular areas. Foreign employees normally need employer sponsorship and the correct work and residence permits before starting employment; tourist visas do not permit work. Employers commonly assist with documentation, but candidates should confirm visa type, tax obligations, insurance and relocation benefits in writing. Learning basic Bahasa Indonesia is highly useful and helps with workplace integration.