F&B Marketing Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The F&B Marketing Manager is responsible for promoting the hotel’s restaurants, bars, banquets, and dining experiences. Requirements typically include a degree or diploma in marketing, hospitality, communications, or a related field, along with several years of hotel or food-and-beverage marketing experience. Strong skills in campaign planning, social media, public relations, content creation, partnerships, budgeting, and performance reporting are expected. The successful candidate should understand local dining trends, develop creative promotions, work closely with culinary and operations teams, and maintain the brand standards of Shangri-La. Excellent communication, organization, commercial awareness, and the ability to manage multiple deadlines are important.

About the employer

Shangri-La is a global luxury hospitality group originating in Asia, with hotels, resorts, and residences across Asia, the Middle East, Europe, North America, and other destinations. The company is known for warm Asian hospitality, high service standards, distinctive guest experiences, and strong food-and-beverage operations. Its Indonesian properties serve international leisure travelers, business guests, weddings, conferences, and local dining customers. Employees generally work in a structured, multicultural environment with opportunities to develop through international hotel practices and brand training. A marketing manager supporting food and beverage would typically collaborate with restaurant teams, chefs, public relations, sales, digital marketing, and external partners to increase awareness, covers, revenue, and guest loyalty while protecting Shangri-La’s premium positioning.

Working in Indonesia

Bali is Indonesia’s most accessible island for hospitality careers, with opportunities in luxury hotels, restaurants, beach clubs, wellness, events, and tourism marketing. Jakarta offers a larger corporate and business market, while Lombok, Batam, Bintan, and the resort islands provide strong seasonal and leisure-tourism roles. Indonesian culture values courtesy, community, family, and respectful communication; learning basic Bahasa Indonesia is highly useful. Lifestyle ranges from busy urban living to a relaxed beach environment, although traffic, humidity, and seasonal tourism demand should be considered. Foreign nationals generally need an employer-sponsored work visa and work permit; working on a tourist visa is not permitted. Employers often assist with sponsorship, accommodation, medical checks, and relocation, but arrangements differ. Candidates should confirm the work location, benefits, tax treatment, and visa responsibilities before accepting an offer.