Digital Marketing Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Digital Marketing Manager is responsible for planning and delivering digital campaigns that increase brand awareness, website traffic, direct bookings and guest engagement for The Naka Island, a Luxury Collection Resort & Spa. Requirements typically include a degree in marketing, communications or hospitality, proven experience in digital marketing, strong knowledge of social media, content marketing, SEO, online advertising and analytics, and excellent written and spoken English. Experience with luxury hotels or resort marketing is highly desirable. The successful candidate is expected to be creative, commercially minded, data-driven and confident working with Marriott brand standards, agencies and internal departments. Strong communication, organization, campaign management and reporting skills are essential.

About the employer

The Naka Island, a Luxury Collection Resort & Spa, Phuket is a secluded luxury resort located on Naka Yai Island, near Phuket. The property is part of Marriott International’s Luxury Collection, a portfolio known for distinctive hotels, local character and highly personalized guest experiences. The resort combines private villas, elegant rooms, ocean views, spa facilities, restaurants and curated island activities. Its marketing role supports both the individual resort and the wider Marriott brand, with an emphasis on attracting international leisure travelers, luxury guests, wedding groups and high-value visitors. Employees generally work in a multicultural hospitality environment and collaborate across sales, revenue, reservations, food and beverage, guest services and corporate brand teams. Benefits may include service charge, staff meals, accommodation or transport support, insurance and Marriott associate privileges, although exact benefits depend on the employment package.

Working in Thailand

Phuket is Thailand’s best-known island destination and offers strong employment opportunities in hotels, resorts, restaurants, tourism, wellness, marine activities, sales and digital marketing. The culture blends Thai traditions, Buddhist values, local seafood communities and an international hospitality scene. Lifestyle options range from lively beaches and nightlife to quieter areas, markets, temples, viewpoints and nearby islands. English is widely used in tourism, although learning basic Thai is valuable and respectful. Foreign nationals normally need an employer-sponsored Non-Immigrant B visa and work permit before legally working; the employer usually assists with documentation. Thai nationals should prepare identification, education records and employment references. Relocation costs, housing, transport and visa fees should be clarified in the contract. Phuket has an international airport, modern shopping and healthcare, but living costs are higher in tourist areas. Naka Island employees should also consider boat transfers, seasonal weather and limited island services.