Marketing Manager

Role summary

Written by MyIslandJob from the job title and employer. See the employer's page for the full description.

The Marketing Manager will lead and coordinate marketing activity for W Ibiza, strengthening the hotel’s brand presence, guest engagement and commercial performance. Requirements typically include proven hotel, luxury, lifestyle or hospitality marketing experience, strong knowledge of digital and social media channels, excellent written and verbal communication skills, and confidence managing agencies, budgets, campaigns and partnerships. Fluency in English and Spanish is normally expected; additional languages are an advantage. The successful candidate should be creative, commercially minded, highly organised and comfortable working in a fast-paced, international resort environment. Expectations include developing effective campaigns, supporting revenue goals, maintaining brand standards, analysing results and collaborating closely with sales, public relations, events and operational teams.

About the employer

W Ibiza is a luxury lifestyle hotel located in Santa Eulalia del Río, on the east coast of Ibiza, Spain. It operates under the W Hotels brand, part of Marriott International, one of the world’s largest hospitality companies. W Hotels is known for energetic design, contemporary service, music, nightlife, wellness and destination-focused experiences. The property combines modern accommodation with restaurants, bars, beach access, entertainment and social spaces aimed at an international leisure audience. As a Marriott-managed or franchised property, W Ibiza benefits from global brand standards, training resources, career mobility and Marriott Bonvoy exposure. The hotel environment is highly international and seasonal, with marketing focused on attracting leisure guests, events, dining customers and lifestyle travellers while reflecting Ibiza’s distinctive culture and atmosphere.

Working in Spain Islands

Spain’s islands, including Ibiza, Mallorca, Menorca, Tenerife and Gran Canaria, offer opportunities in hotels, restaurants, events, tourism, wellness, retail and seasonal entertainment. Ibiza is especially known for luxury hospitality, beach clubs, music and international visitors, while its quieter villages and local traditions provide a more relaxed side. Lifestyle is outdoors-focused, with warm weather, beaches and an active social scene, but housing costs can be high during summer and accommodation may be limited. EU, EEA and Swiss citizens generally can work in Spain after completing local registration. Non-EU applicants usually need an employer-sponsored work permit and visa before starting employment. Relocating candidates should confirm accommodation, contract length, tax registration, healthcare access and transport arrangements. Spanish is useful for daily life, although English is widely used in international hospitality. Seasonal roles may offer staff housing or meals, but this should be confirmed directly with the employer.