Web Producer - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)

Role summary

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Rakuten is seeking a Web Producer to support its FMCG Customer Strategy team in planning, developing and improving digital customer experiences. The role is expected to coordinate website and campaign production, manage schedules and stakeholders, brief internal and external partners, and use customer or performance data to improve results. Candidates should have experience in web production, digital marketing, content planning or project coordination, along with strong communication and organizational skills. Familiarity with e-commerce, consumer goods, UX, analytics and Japanese business practices would be valuable. The successful candidate should be proactive, detail-oriented, commercially aware and comfortable working across marketing, creative, technology and business teams.

About the employer

Rakuten Group, Inc. is one of Japan's largest internet and technology companies. Founded in 1997 and headquartered in Tokyo, it operates a broad ecosystem covering e-commerce, digital content, fintech, mobile communications, travel, advertising and professional services. Rakuten's platform connects consumers and businesses through services such as Rakuten Ichiba, Rakuten Card, Rakuten Mobile and Rakuten Travel, supported by its loyalty program and extensive customer data. The company has an international workforce and works across technology, retail, media and financial services. Its culture emphasizes innovation, entrepreneurship and creating synergies among businesses. Employees typically collaborate with teams from different functions and, in many roles, with both Japanese and international colleagues. The FMCG Customer Strategy team focuses on strengthening customer engagement and commercial performance in the fast-moving consumer goods sector.

Working in Japan

Japan offers strong opportunities in technology, e-commerce, digital marketing, finance, engineering, tourism and customer services, particularly in Tokyo, Osaka, Nagoya and Fukuoka. Workplaces often value punctuality, preparation, teamwork and respect for seniority, although international companies may operate more flexibly. Daily life is safe, efficient and convenient, with excellent public transport, reliable services and a wide range of housing, food and entertainment. Tokyo is energetic but expensive; regional cities generally offer more space and lower costs. Most professional positions require a work visa, commonly sponsored by the employer under an appropriate status such as Engineer/Specialist in Humanities/International Services. Applicants should prepare qualifications, employment records and passport documents. Relocating usually involves arranging housing, residence registration, health insurance, a bank account and a mobile contract. Learning practical Japanese greatly improves workplace communication and daily life, even when the job is conducted mainly in English.